How to Grow an Undergrad Program: A Case Study in Experimentation

Scott Cowley

Slide Deck


Dr. Scott Cowley (@scottcowley) is an associate professor of marketing at Western Michigan University. Cowley has a track record of innovation — he’s currently the director of WMU’s digital marketing and e-commerce program, and he recently won the business school’s Faculty Teaching Award. Cowley created award-winning projects adopted by universities worldwide, published award-winning research to help schools modernize their digital marketing curricula, and coached multiple student teams to the top of international case competitions. He is also the coauthor of Stukent’s “SEO: Strategy & Skills.”