Dr. Scott Cowley (@scottcowley) is an associate professor of marketing at Western Michigan University. Cowley has a track record of innovation — he’s currently the director of WMU’s digital marketing and e-commerce program, and he recently won the business school’s Faculty Teaching Award. Cowley created award-winning projects adopted by universities worldwide, published award-winning research to help schools modernize their digital marketing curricula, and coached multiple student teams to the top of international case competitions. He is also the coauthor of Stukent’s “SEO: Strategy & Skills.”
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
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