Dr. Tricia McFadden is an assistant professor of marketing at the Saint Francis University (SFU) Shields School of Business. She is the advisor to the American Marketing Association Collegiate Chapter at SFU and teaches with the university's Professor-in-Residence Program. Tricia leads the capstone community-engaged marketing, advertising, consumer behavior, and global business courses. She also plays an active role in athletics, currently serving as faculty athletics representative and chair of the Athletics Advisory Board. Tricia earned a doctorate in rhetoric with an emphasis on integrated marketing communication and communication ethics from Duquesne University, a master's degree in strategic communication from Barry University, and a bachelor's in communication and English studies from the University of Pittsburgh. She recently graduated with a Master of Business Administration. Tricia also serves on the General Education Committee and the Community Engaged Learning Committee. Tricia’s service extends to the local community as an executive board member of the Central Cambria Education Foundation.