How the Advertising Business Caught COVID-19

Bio:

Brian Sheehan is a Professor at the S.I. Newhouse School of Public Communications at Syracuse University. He teaches courses in advertising, advertising management, advertising strategy, and digital advertising. Brian spent 25 years with Saatchi & Saatchi Advertising. He served as CEO of S&S Japan and S&S Australia. He also spent 9 years as Chairman and CEO of Team One Advertising in Los Angeles. Brian has worked with many top national and international brands, including Toyota, General Mills, Procter & Gamble, Hilton, British Airways, IKEA, TIME, News Corporation, Bayer, DuPont, Sara Lee, Kodak, Ritz-Carlton, Castrol and Hewlett-Packard. In 2010 Brian published his first book Basics: Online Marketing. In 2011 he published his second book Basics: Marketing Management. In 2013, he published his third book Loveworks: How the World’s Best Marketers Make Emotional Connections to Win in the Marketplace. In 2020, Brian and his colleague, Ed Russell published the advertising text Advertising: Selling in Today’s World. Brian publishes regularly in both Advertising Age and Adweek. He has also published in a number of peer-reviewed advertising journals.