Dr. Alexa Fox is an associate professor of marketing at The University of Akron, where she teaches social media marketing, digital marketing, and consumer behavior. She earned her Ph.D. in Business Administration (Marketing) from The University of Memphis and her MBA in Strategic Marketing and BSBA in International Business from The University of Akron. Alexa’s research interests include digital marketing, user-generated content, online privacy, sharenting, and physiological measurement of cognition and emotion. Her work has appeared in journals such as Journal of Public Policy & Marketing, Journal of Business Research, Journal of Advertising, Computers in Human Behavior, and more. Other achievements include book chapters, national conferences, and media features, from Forbes.com to radio and television segments and podcasts.
Assignment – Navigate the Hype