From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications

Bio:

Radhika draws on her experience working in highly regulated industries like financial services and healthcare to lead the design of innovative brand strategies to drive awareness and consideration for brands through multichannel marketing campaigns. She is currently the Head of Marketing: Student + Financial Inclusion at Chase. Radhika earned an M.B.A. in marketing from Columbia Business School and a B.A. in marketing and international business from the Leonard N. Stern School of Business at New York University. She also teaches Consumer Behavior at the Leonard N. Stern School of Business at New York University.