Dr. Rich Hanna is a senior lecturer in marketing at Babson College. His areas of expertise include digital marketing, social media, email marketing, research & analytics, and sales. His research has appeared in a variety of scholarly journals and he has coauthored two books: Email Marketing: Email Marketing in a Digital World and Internet Marketing: Reaching Customers Anytime, Anywhere, Any Platform. In addition to teaching and research, Dr. Hanna consults in digital marketing, social media, survey design, and analyses. Prior to academia, Dr. Hanna worked in marketing research consulting, B2B sales, and marketing communications.
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.