Kate Stewart (@thekatestewart) is currently the program and communication director at USC Columbia Technology and a Ph.D. candidate in the J-school at the University of South Carolina. She has taught social media, writing, and public relations courses. Her research interests revolve around influencer marketing, social media use by companies for external and internal publics, and media consumption habits and behaviors.
Kate Stewart shares recent brand collaboration case studies, why they are a successful marketing technique, and how to approach teaching the topic in the classroom.
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