Karen Freberg, Ph.D. is an associate professor in strategic communications at the University of Louisville and an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. She is actively involved in researching in public relations, reputation management, social media, and crisis communications. Her research has been published in several book chapters and in academic journals such as Public Relations Review, Media Psychology Review, and many more. Dr. Freberg has coordinated and advised various companies on the areas of social media pedagogy and certification programs, such as Hootsuite (Advanced Social Media Certification and #HootAmb), Meltwater (certification program), Adobe (EDUMax Thought Leader), and Hubspot (Education program and podcast).