Elevate Your Media Planning Course

Beth Egan, Dana Boren, and Nancy Brinson


Beth Donnelly Egan: Author of "Media Planning Essentials" and Associate Professor at Syracuse University's Newhouse School of Public Communication Dana Boren: Assistant Professor of Media Studies at Northeastern State University Nancy Brinson: Assistant Professor and Director of the Integrated Channel Planning sequence at the University of Alabama


Media Math Exercises for “Media Planning Essentials”

Target Audience/Buyer Persona Assignment

Radio Cost Assignment and Radio Worksheet

Pandora Write and Record Assignment

Sample Project Brief

Sample Project Rubric