Beth Donnelly Egan: Author of "Media Planning Essentials" and Associate Professor at Syracuse University's Newhouse School of Public Communication Dana Boren: Assistant Professor of Media Studies at Northeastern State University Nancy Brinson: Assistant Professor and Director of the Integrated Channel Planning sequence at the University of Alabama
Media Math Exercises for “Media Planning Essentials”
Target Audience/Buyer Persona Assignment
Radio Cost Assignment and Radio Worksheet
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