Design Thinking and Mobile Marketing: Creating a High-impact Learning Experience

Kristen Schiele

Slide Deck


Kristen Schiele is a marketing professor at Cal Poly Pomona, who teaches digital and mobile marketing courses. She received her Ph.D. in marketing from the University of California, Irvine, and her research focuses on design thinking, digital marketing, and innovations in marketing education. Kristen is an advisor for NASA-CPP Business Start-Up program, and is on the board of directors for Marketing Educators’ Association.