Bryan W. Hochstein (Ph.D. Florida State University) is an Associate Professor of Marketing at the University of Alabama. Prior to his current role, Bryan was a sales executive with Time Warner Media. Dr. Hochstein regularly facilitates academic/industry discussions via thought leadership forums, industry conferences, and research interviews. Bryan leads the University of Alabama’s Master-level Sales Leadership program, doctoral seminars, and undergraduate principles of marketing and professional development courses. Dr. Hochstein’s research appears in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Business Research, Marketing Letters, Journal of Business and Industrial Marketing, and other leading outlets. In addition, Bryan is a coauthor of a Marketing Strategy text and is developing Sales Management and Technology courseware.