Dr. Shelly Zaldivar is the department chair and graduate coordinator for the business department of Southwestern Assemblies of God University (SAGU). She also teaches business and marketing courses and enjoys speaking opportunities within and outside the university. Additionally, Shelly is the program coordinator for the marketing program at SAGU. When available, she consults with businesses and church, ministry, and nonprofits on their marketing and leadership growth.
In most universities, the entry-level marketing course is a foundation, intro, or principles course with a mixed population of students and degrees. Most students take the course out of obligation rather than desire. However, every student can benefit from learning how to properly tell the story (advertising) to the right people (target market) at the right time (needs-based). So, how do you create a course that students see as beneficial? Join this session to learn more, including how to have your students say that group work was their favorite part of the class!
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.