Create Meaningful Learning Using Mobile Marketing Cases

Mary Beth McCabe

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Bio:

Dr. Mary Beth McCabe joined Point Loma Nazarene University in 2021 as a professor of marketing. Mary Beth is the coauthor of Stukent’s "Mobile Marketing Essentials," a podcaster, and an author of several books on travel. She lives in San Diego and volunteers with the American Marketing Association. She teaches integrated marketing and sales communications, marketing research and analytics, and principles of marketing. Her academic degrees are from Alliant University (DBA, marketing), DePaul University (MBA, marketing), and the University of Dayton (BA, communications). She has taught at National University, UCSDX, SDSU, and USD.