Certifications in Digital Marketing: The Good, The Bad, and Everything in Between

Rich Hanna


Dr. Richard C. Hanna is an Assistant Professor in the marketing division at Babson College. He is an expert in marketing research, promotions, and digital marketing. His current research examines how games used for promotions influence consumer choice and reaction to product information and branding. Professor Hanna also conducts research in consumer decision-making, technology usage, and ethics/leadership. Before academia, Richard worked for several years in B2B sales and marketing communications. He has also been a marketing research and analytics consultant for the Verizon Foundation, MC Communications, and Strategic Pricing Group among others. His consulting, research, and training help organizations optimize their marketing and promotional strategies and utilize new media to influence consumer response.