Business Insights Through Data

Bio:

Priyanka possesses more than a decade of progressive experience in consulting and teaching core marketing subjects, research, and data analytics. She is dedicated to the dissemination of knowledge, mentorship, and student success. Priyanka enjoys working with diverse student populations and enjoys developing optimal educational practices. She has published empirical papers in leading international journals based on modeling and analysis of primary data; developed strategies; and consulted companies on customer relationship management. Priyanka is a passionate teacher who has won awards for excellence in experiential teaching. Her research interests include the integrated world of social media and digital environments, as well as sustainability. Priyanka is a professor of marketing and analytics at Hult International Business School in San Francisco.