"Laura Muñoz is an award-winning author who serves as an associate professor of marketing at the University of Dallas. She received her Ph.D. in Business Administration from the University of Texas-Pan American (AACSB accredited, now UT-Rio Grande Valley). Muñoz attended the Case Method Workshop at Harvard Business School and the Negotiation Seminar: Dealing with Difficult People at Harvard Law School. She has over 15 years of experience teaching marketing, entrepreneurship, and professional selling courses and is an international educational speaker and consultant for businesses and universities. Muñoz’s research has been published in leading journals such as the Journal of Business and Industrial Marketing, Journal of Personal Selling and Sales Management, Journal of Marketing Education, Marketing Management Journal, Marketing Education Review, and the Journal of Business & Entrepreneurship to mention a few. Some of her awards include the 2021 Best Paper in the education track and the 2020 Best Paper in the sales and sales management track at the Society for Marketing Advances Annual Conference; the 2019 Outstanding Researcher; the 2017 Engagement Award at the University of Dallas’ College of Business; and the 2015-2017 Outstanding Service Awards at the National Conference in Sales Management. "