Backward Design: Planning Digital Marketing Courses from Finish to Start

Tim Marshall

Slide Deck


At Baldwin Wallace University near Cleveland, Tim Marshall directs the Digital Marketing Center and is an assistant professor. Off-campus, he is a digital marketing consultant with 20 years of experience across industries, including CPG, healthcare, and education. Tim has presented to professional associations and has led training programs for individual businesses, nonprofit thinktanks, municipalities, and economic development consortia.


Backward Course Design Resources