A Practitioner’s Perspective: Top 10 Digital Skills Your Grads Must Have

Mary Owusu

Slide Deck


Mary Owusu is vice president of digital strategy & analytics at Mower, a full-service marketing, PR, and advertising agency. There, her team is responsible for all things digital marketing and performance measurement. Her career began in search marketing (SEO and PPC) when Google was only about 4 years old. Her client list includes Ford, Mattel, Radisson Hotel, and Siemens. She is also a professor at the Canisius College Wehle School of Business where she teaches digital marketing to undergraduate and MBA students. Mary is a recipient of the 4 under 40 Emerging Leaders award from the AMA, a top-3 finalist for the Top Analytics Practitioner award from the DAA, and was named the ATHENA Young Professional award recipient for her commitment to advancing women and her community.