Dr. Karen Freberg is an associate professor in strategic communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. Karen has written several books, including “The Roadmap in Teaching Social Media,” “Digital Media Writing for Strategic Communication,” and “Social media for strategic communications: Creative strategies and research based applications.” Karen has consulted, coordinated, and advised various companies in the areas of social media pedagogy and certification programs, such as Cannes Lions, Adobe, Facebook Blueprint, HubSpot, and more.