5 Engaging Projects for Your Digital Marketing Course

Lydia Chen Shah


Lydia Chen Shah loves weaving in her family and personal experiences as stories for marketing lessons at Cal Poly Pomona. She is a marketing consultant and executive coach specializing in strategy, digital, brand/product management, integrated communications, and organizational culture. Her clients include companies in technology, education, nonprofit, fitness, and financial services. Lydia previously led all marketing for a digital advertising agency ranked as one of the top search engine marketing agencies by Advertising Age. Her career includes Bank of America and Indymac Bank, where she worked in e-commerce, credit/debit, retail banking, and multicultural marketing. Before teaching at Cal Poly Pomona, Lydia taught at Loyola Marymount University. She holds Six Sigma Green Belt certification and co-founded the Los Angeles chapter of Search Engine Marketing Professional Organization (SEMPO).