Power up your teaching skills during this free virtual summit!

Gain insights on professional selling best practices and how to include industry trends and technology in your classroom as you and other members of the Stukent community join for this online event.

Speaker Information


Picture of April Schofield

April Schofield

April Schofield has been teaching at Metropolitan State University of Denver since 2012, where she is the Director of the Center for Professional Selling. The program is listed as a “Top University for Sales Education” and offers a major, minor, and certificate in professional selling. April is also on the Executive Board for the University Sales Center Alliance.


Connecting Coursework with Sales Careers: How to Introduce Students to the Workplace

Professional selling is a vastly applicable area of study, which provides students with a skillset that is highly sought after by employers. This session will provide examples of how to actively engage with the business community through coursework to prepare students for careers in sales.


Picture of Donald C. Kelly

Donald C. Kelly

Donald’s mission is to evangelize the method of effective selling and motivate sellers of all levels to DO BIG THINGS! As a former top-performing technology sales professional, who has successfully sold in both the public and private sectors, Donald was able to crack the code of helping teams thrive in B2B sales. Donald has been recognized by Salesforce as a 2022 Top Sales Influencer and by LinkedIn as a Top 22 Sales Insider. He is also the author of “Sell It Like A Mango - A New Sellers Guide To Closing More Deals,” and co-author of “Professional Selling: A Guide for the Modern Sales Professional,” and "Advanced Selling and Sales Management". Donald has designed his training around concrete fundamental principles adaptable by any seller. He has helped sellers from companies all over the world build confidence in their selling abilities and increase revenue as a result. Along with helping for-profit organizations, Donald has also assisted nonprofit firms such as Florida State Minority Supplier Development Council, The Eastern Minority Supplier Development Council, GEAR UP, Brigham Young University - Idaho, and Cal Poly University.


Three Things Professors Must Teach the Next Generation of Sales Professionals

Whether you are teaching online or in-person, there are three things you must implement in the classroom to teach the next generation of sellers: One, the right tools to include in a sales techstack; two, how to take advantage of artificial intelligence to break through noise; and three, strategies to effectively encourage accountability.

Donald will share his real-world experience with clients and day-to-day selling workflow.


Picture of Bryan Hochstein

Bryan Hochstein

Bryan W. Hochstein (Ph.D. Florida State University) is an Associate Professor of Marketing at
the University of Alabama. Prior to his current role, Dr. Hochstein (Dr. H) was a sales executive
with Time Warner Media. Dr. H is considered an academic thought leader on customer success
management and sales topics, as such he regularly facilitates academic/industry discussions via
thought leadership forums, industry conferences, and research interviews. Dr. H’s research
appears in the Journal of Marketing, Journal of the Academy of Marketing Science, International
Journal on Research in Marketing, Journal of Retailing, Journal of Service Research, Journal of
Personal Selling and Sales Management, Industrial Marketing Management, Journal of Business
Research, Marketing Letters, Journal of Business and Industrial Marketing, Journal of
Marketing Theory and Practice, and other leading outlets. From a teaching perspective, Dr. H
teaches in and leads the University of Alabama’s Master-level Sales Leadership program. In
addition, Dr. H facilitates doctoral seminars and professional development courses. Dr. H is an
author of the textbook “Marketing Strategy,” 8 th Edition (Cengage), which focuses on bringing
together strategies to manage disruption and evolving market approaches in ways that improve
firm financial performance outcomes. Bryan is also authoring a Stukent courseware that will
include 12 chapters and a simulation on Sales Management. Dr. H and his family reside in
Northport, Alabama, where they enjoy community, church, and university service opportunities.


Specialized Sales Roles: Preparing Your Students to Compete in the Job Market

The era of a single salesperson managing the entire sales process is over. Today, companies employ specialized salespeople, such as BDRs, acquisition specialists, customer success managers, retention and growth specialists, and support (contracts, analysts, and onboarding specialists). Are your students prepared to not only understand these roles, but also to find the correct job where they will find fulfillment and success? Join this session and get up to date on sales jobs!


Picture of Steve Wiideman

Steve Wiideman

Steve Wiideman of Wiideman Consulting Group is a scientist and practitioner of local and e-commerce search engine optimization and paid-search advertising. Steve specializes in strategy, planning, and campaign oversights. He personally played a role in the inbound successes of brands such as Disney, Honda, Skechers, Applebee’s, Dole, and others. Steve works as an adjunct professor at Cal State Fullerton, UC San Diego, and Fullerton College. He teaches a variety of courses in website design, SEO, SEM, and online advertising.



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