Bryan Hochstein
Bryan W. Hochstein (Ph.D. Florida State University) is an Associate Professor of Marketing at
the University of Alabama. Prior to his current role, Dr. Hochstein (Dr. H) was a sales executive
with Time Warner Media. Dr. H is considered an academic thought leader on customer success
management and sales topics, as such he regularly facilitates academic/industry discussions via
thought leadership forums, industry conferences, and research interviews. Dr. H’s research
appears in the Journal of Marketing, Journal of the Academy of Marketing Science, International
Journal on Research in Marketing, Journal of Retailing, Journal of Service Research, Journal of
Personal Selling and Sales Management, Industrial Marketing Management, Journal of Business
Research, Marketing Letters, Journal of Business and Industrial Marketing, Journal of
Marketing Theory and Practice, and other leading outlets. From a teaching perspective, Dr. H
teaches in and leads the University of Alabama’s Master-level Sales Leadership program. In
addition, Dr. H facilitates doctoral seminars and professional development courses. Dr. H is an
author of the textbook “Marketing Strategy,” 8 th Edition (Cengage), which focuses on bringing
together strategies to manage disruption and evolving market approaches in ways that improve
firm financial performance outcomes. Bryan is also authoring a Stukent courseware that will
include 12 chapters and a simulation on Sales Management. Dr. H and his family reside in
Northport, Alabama, where they enjoy community, church, and university service opportunities.