Steve Wiideman

SEO Strategy & Skills

Stukent Author • Subject Matter Expert • Peer Reviewer

About Steve

I’m from La Mirada, California. I have a bachelor’s degree in e-business management.

I’ve been teaching for four years, mostly for Fullerton College, UCSD, and CSUF. I teach courses in digital marketing such as SEO, SEM, web design, and online advertising.

I’ve run my own consultancy since 2010. My prior experience was with Disney Parks and Resorts Online and with IBM Global Services. My job has always revolved around web technologies and digital marketing, with an emphasis on search engine optimization. I’ve built a loyal audience of SEOs and often speak at industry events.

Why is education important to you?

It’s important to give the next generation of digital marketers great templates, workflows, and processes, rather than making them dedicate 25 years to develop them the way I have.

What is your favorite teaching moment?

The moment a student thought that Canvas had the wrong courseware because the author had the same name as me.

What challenges do you face as a professor today?

Sometimes it’s difficult to teach complex processes to older students with limited software experience. I find myself teaching Excel and Word instead of keyword research and taxonomy building.

What does being an Innovation Partner mean to you?

Being an Innovation Partner is my opportunity to have a voice in how future digital marketers will use and interact with courseware and SEO simulation software. It enables me to clone myself with every new instructor who teaches SEO using my framework.

How did you find out about Stukent?

I was referred by a fellow instructor, Kathy Standen.

What makes you want to innovate with Stukent?

I want to teach and get my framework of how to perform search engine optimization into the future of our industry.

What's your most embarrassing moment?

At the RD Summit, I briefly forgot that my audience spoke Portuguese and talked way too fast, not realizing it until people started looking around at each other in confusion.

What are your hobbies?

I enjoy traveling, listening to audiobooks, and volunteering.

What is your favorite TV show or movie?

I enjoy “Across the Universe.”

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