Read this article, and discuss the key takeaways of how sporting events and sports marketing fit together. Answer the following questions as you read through the article.

1. How does the increased global exposure provided by large-scale sporting events influence the marketing strategies of sports management professionals?
2. In what ways can hosting a large-scale sporting event lead to long-term economic benefits for the host city, and how can sports management professionals leverage these opportunities?
3. Discuss the impact of infrastructure development required for large-scale sporting events on the local sports industry. How can these developments create new opportunities for sports management and business professionals?
4. What are the key event management skills that sports management professionals can gain from organizing a large-scale sporting event, and how can these skills be applied to other sporting events?
5. How can companies effectively use event-specific sponsorships and marketing campaigns to align with the values of excellence, unity, and friendship? What role do sports management professionals play in this process?
6. Evaluate the importance of athlete representation and management during large-scale sporting events. How do sports management professionals contribute to the success and market value of athletes?
7. How can sports management professionals collaborate with the tourism and hospitality industry to enhance the experience of visitors during large-scale sporting events? What strategies can be implemented to maximize this opportunity?