Power up your teaching skills during this free virtual summit!
Gain insights on public relations, social media marketing, and integrated marketing communications instruction as you and other members of the Stukent community join for this online event.
Amy Hertsenberg is a seasoned professional in the field of social media advertising and digital marketing strategy. With over 8 years of experience, Amy has successfully managed multimillion-dollar advertising campaigns on various social media platforms, delivering exceptional results for businesses worldwide. Her expertise lies in social media strategy, maximizing ROI, targeted audience segmentation, data-driven optimizations, and crafting compelling ad creative. Amy is passionate about leveraging social media advertising to drive brand growth and success.
The 2023 social media landscape is dynamic and ever-changing, presenting new opportunities and challenges. This topic explores the latest trends, strategies, and tools to navigate all platforms successfully. Stay ahead of the curve with the knowledge and tools you’ll need to thrive in the fast-paced world of digital communication.
Alisa Agozzino, Ph. D., is an Associate Professor of Public Relations at Ohio Northern University. As the PR program head, she has taught over 16 different classes within the major and developed a social media minor for any major on campus. She has received numerous awards for teaching, including the international Pearson Award for Innovation in Teaching with Technology.
Hard to believe that we are marching into the later part of 2023. What is the public relations industry buzzing about? What should we be looking to teach our students to help propel them with the most cutting-edge knowledge in public relations? Dr. Aggie looks forward to presenting her observation of the 2023 trends within the public relations industry and sharing insights of how educators can best equip students with skills and knowledge to excel within the field.
Kelly is a Marketing lecturer at the KU School of Business and has also been an instructor in Johnson County Community College’s continuing education Internet Marketing Certificate program where she taught Web Analytics, YouTube and Video Marketing and Social Media. She also teaches marketing and social media in JCCC’s marketing management program in the business division.
She is the former director of the William Allen White School of Journalism’s Integrated Marketing Communications graduate program at the University of Kansas where she marketed the program, recruited students, developed and scheduled courses, recruited and hired adjunct lecturers, and taught Relationship Marketing and the Capstone Course to working adult graduate students.
Technology continues to evolve at a rapid pace. These days you can’t be in a crowd of marketers without hearing someone talking about AI or ChapGPT. It can be cringeworthy for those who wonder how computers can possibly be as good as humans at writing, filmmaking and other creative disciplines. In this presentation you won’t hear about how technology is taking over marketing jobs, but rather how AI tools can help integrated marketing communicators ideate, brainstorm, write, edit, and create in much more efficient ways. As educators, you will receive assignment ideas that will help your students master the tools they’ll likely encounter in their future workplaces.
Steve Wiideman of Wiideman Consulting Group is a scientist and practitioner of local and e-commerce search engine optimization and paid-search advertising. Steve specializes in strategy, planning, and campaign oversights. He personally played a role in the inbound successes of brands such as Disney, Honda, Skechers, Applebee’s, Dole, and others. Steve works as an adjunct professor at Cal State Fullerton, UC San Diego, and Fullerton College. He teaches a variety of courses in website design, SEO, SEM, and online advertising.
We’d love to include you on our list of potential speakers for future webinars and digital workshops.