Services Marketing: An Important Course for Career Readiness

A Message From the Speakers

Join us as we discuss why and how you can teach your own services marketing class!

Friday, Jan. 29, 2021 at 10 a.m. MST


The marketing of services differs significantly from product marketing. Offering a services marketing course is important to prepare students for the services-dominated economies in which they will compete for jobs. Services dominate the economies of most nations, and the services share of GDP continues to grow. Firms that were once product companies are adding services to achieve competitive differentiation. In some cases, services have displaced product offerings entirely!

Dr. Maribeth Kuzmeski and Jerry Rackley serve on the faculty at the Spears School of Business at Oklahoma State University. Join them for a discussion of why they feel teaching services marketing is imperative, and how they do it at Oklahoma State.

What will you get by attending?

  • Tips for teaching services marketing
  • A free services marketing audit project 
  • A slide deck and a video recording of the event