Power Up Your Teaching Skills
with Cutting-edge Marketing Training with Experts from Industry and Academia
Friday, March 12, 2021 @ 10 a.m. MST
You're In!
Thank you for reserving your spot at the Spring 2021 Stukent Digital Summit! See you there!
Stukent Digital Summit
Purpose
Power up your teaching skills during this half-day, virtual conference!
Gain insights on digital and social media marketing instruction as you and other members of the Stukent community join for this online event.
Speakers & Schedule
ABOUT THE SPEAKER
Robert Croll
Rob Croll is the program director for the digital marketing degrees at Full Sail University. Joining the programs at their inception in 2008, Rob taught consumer behavior and SEO before his current role. He is a proponent of helping students become well-rounded graduates who commit to lifelong learning, high ethical standards, and professional and personal growth.
SESSION DETAILS
How to Teach Workplace Soft Skills to Marketing Students
Marketing is constantly evolving, but some things remain the same. Employers expect employees who communicate effectively, meet deadlines, and behave professionally. But while educators sometimes take these skills as a given, these challenging-to-teach skills can seem unimportant to students. How can educators develop well-rounded graduates who not only “know their stuff,” but who also have the workplace skills necessary for success?
ABOUT THE SPEAKER
Dr. Mina Rohani
Dr. Mina Rohani is an assistant professor of marketing at the School of Economics and Business Administration at Saint Mary's College of California, where she teaches digital marketing and marketing analytics in undergraduate and graduate levels. She completed her Ph.D. and postdoctoral fellowship at HEC Montreal and her research revolves around service marketing, online consumer behaviors. She worked at Google as a UX researcher before joining SMC.
SESSION DETAILS
How to Design & Implement Mimic Pro as Gamified Activities for Business Curriculum
As we are standing at a critical time of accepting the significant change in the educational environment, there are a lot of opportunities in online teaching and experiential pedagogical approach. This session shares Mina’s experiences in running the Mimic Pro simulation as a series of gamified activities with an experiential-learning pedagogical approach.
ABOUT THE SPEAKER
Dale Blasingame
Dale Blasingame is an assistant professor of practice in the School of Journalism and Mass Communication at Texas State University, where he received the 2017 Presidential Excellence Award for Teaching. Blasingame is a part of the digital media innovation faculty. He is also a content marketing specialist and internship coordinator for Leadhub, a digital marketing company he helped found.
SESSION DETAILS
How to Find the Right Client: Creating Real-world Classroom Experiences
Working with a client as part of a social media class can be an incredibly valuable experience for students — but it all begins with you finding the right client. Dale Blasingame will walk you through lessons learned in his six years of working with real-world clients in the classroom — from the disasters to the success stories.
ABOUT THE SPEAKER
Gwendolyn Lamar
Gwendolyn Lamar is an experienced marketing strategist who is skilled in budgetary, planning, vendor relationship management, and event promotion. She is a strong marketing professional with a Bachelor of Science focused in marketing with experience in project management and managing all aspects of event logistics.
SESSION DETAILS
ABM: The Personal Side of Marketing
There was a time when marketers used a “one size fits all” strategy, but we’re slowly moving towards a more personal approach. Account-based marketing is a result of what we’ve learned throughout the years, identifying the RIGHT accounts, building relationships, creating compelling content, and aligning sales and marketing teams is what creates a successful enterprise organization. In this presentation you’ll learn: the evolution of marketing, the importance of aligning sales and marketing, how to create an ideal customer profile, and the significance of content mapping.
ABOUT THE SPEAKER
Nathan David
Nathan David has over 10 years of experience in digital marketing and analytics. He has driven results for a range of businesses from small businesses to Fortune 500 companies. His agency experience informs many of the experiential activities in his courses. He is passionate about teaching and is the author of Stukent’s "Digital Marketing Analytics" e-textbook.
SESSION DETAILS
Give Students Hands-on Experiences With 9 Digital Marketing Tools, Without The Headaches
Hands-on experiences with digital marketing tools differentiates must-hire job applicants from the rest. Unfortunately, delivering these hands-on student experiences is often frustrating for both the students and instructor. Nathan will share tips and resources for providing hands-on experiences in nine digital marketing tools: Google Analytics, Google Analytics 4, Data Studio, Tag Manager, SEMrush, Mailchimp, Optimizely, Facebook Analytics, and Social Searcher.
Are you ready to speak next?
We’d love to include you on our list of potential speakers for future webinars and digital workshops.