Public Relations: Building a Media Kit

About this Assignment

Students will create a comprehensive media kit for a chosen client, either real or fictional, as part of their role as PR specialists. Students must incorporate recent press releases and major announcements, along with media assets such as logos, employee headshots, and product visuals. This assignment aims to help students develop skills in crafting professional marketing materials that will be promoted to brand influencers, journalists, and prospective clients while also creating a comprehensive representation of the company.

How does this assignment help you?

Increase Engagement

This assignment will engage your students beyond the courseware, guiding them to discover new ways to think critically and apply lessons learned in your classroom.

Stay Current

All Stukent® assignments aim to break the barriers of dusty textbooks and provide you with timely and up-to-date content.

Save Time

All of the hard work is done! Save hours of your precious prep time when you use this assignment in your next lesson on crafting media kits.


Unleash Your Students' Potential

Simplify the most difficult public relations topics with the Public Relations bundle. The “PR Principles” courseware is paired with Stukent’s Public Relations Simternship, giving your students real experience within the comfort of your classroom. 

Discover this innovative way to increase the engagement and success of your students when you integrate the Public Relations Simternship in your course curriculum.

You can get a free instructor copy of the curriculum by clicking the button below and completing the form. 

Hop on a demo to see how any of Stukent's courses could save you hours of prep time!