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LEARN PREPARE SHARE

WITH MARKETING, BUSINESS AND COMMUNICATION PROFESSORS

Join us for ProfCon 2024 on June 12 - 14 in Salt Lake City, Utah.

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ProfCon is the #1 Conference to Learn, Prepare, Share.

ProfCon is an in-person conference for marketing, communication, and business educators. Since 2019, like-minded professors from all over the U.S. come together to explore teaching practices and learn the latest trends from industry professionals at ProfCon.

Visit Salt Lake City, Utah

ProfCon 2024 will be in Salt Lake City, Utah from June 12-14 at Salt Lake City Marriott University Park. It is set to be bigger than any other ProfCon, with more speakers and a variety of topics.

Hotel Address: 480 Wakara Way Salt Lake City, Utah 84108

Click here to book your room with the ProfCon 2024 discount.

Network with Like-Minded Educators & Industry Experts

ProfCon provides professors with the opportunity to share their research and network with experts in the field, potentially leading to further research opportunities.

This conference offers invaluable professional development and learning opportunities for professors and professionals across the higher education and business industries. ProfCon will feature a variety of sessions aimed at keeping professors up-to-date on the latest industry and education trends.

ProfCon is the #1 Conference to Learn, Prepare, Share.

ProfCon is an in-person conference for marketing, communication, and business educators. Since 2019, like-minded professors from all over the U.S. come together to explore teaching practices and learn the latest trends from industry professionals at ProfCon.

Visit Salt Lake City, Utah

ProfCon 2024 will be in Salt Lake City, Utah from June 12-14 at Salk Lake City Mariott University Park. It is set to be bigger than any other ProfCon, with more speakers and a variety of topics.

Hotel Address: 480 Wakara Way Salt Lake City, Utah 84108

Click here to book your room with the ProfCon 2024 discount.

Network with Like-Minded Educators & Industry Experts

ProfCon provides professors with the opportunity to share their research and network with experts in the field, potentially leading to further research opportunities.

This conference offers invaluable professional development and learning opportunities for professors and professionals across the higher education and business industries. ProfCon will feature a variety of sessions aimed at keeping professors up-to-date on the latest industry and education trends.


What are educators saying about ProfCon?

Call for Speakers

If you are an industry thought leader or passionate educator and want to speak at ProfCon 2024, complete the ProfCon 2024 Speaker Application here.

Watch sessions from the 2023 ProfCon event today! You’ll get a taste of what’s to come at this year’s event.

Join the ProfCon 2024 Facebook group for important conference updates and to network with other attendees!

See Frequently Asked Questions about ProfCon. If you still need help, contact us today!

View the schedule and learn more about the professional development, networking, and fun in store for ProfCon 2024. Coming soon!

Need special approval to attend ProfCon 2024? Fill out this form to download our letter template — all you need to do is fill in the blanks!

ProfCon 2024 Agenda

DAY 1: NETWORKING DAY

Attendees will select a destination they would like to visit on the ProfCon registration form.
Stukent will provide waters, snacks, and transportation to and from each location.

Image by Matt Hage.

Park City Excursion

More information coming soon.

DAY 2 : CONFERENCE SESSIONS

Speaker lineup and session topics are coming soon.

7:30 AM - Continental Breakfast (Provided by Stukent)

8:30 AM - Day One Welcoming!

9:15 AM - Morning Keynote

10:15 AM Morning Breakout Session 1

11:15 AM - Morning Breakout Session 2

12:00 PM - Lunch (Provided by Stukent)

1:15 PM - Student Panel Discussion

2:15 PM - Afternoon Breakout Session 1

3:15 PM - Afternoon Breakout Session 2

4:15 PM - Afternoon Keynote

5:00 PM - Close

6:30 PM - Opening Night Cocktail Reception

DAY 3 : CONFERENCE SESSIONS

6: 15 AM - Sunrise Hike with Liz Wildes

7:30 AM - Continental Breakfast (Provided by Stukent)

8:30 AM - Day Two Welcoming!

8:45 AM - Morning Keynote

9:45 AM - Morning Breakout Session

10:45 AM - Morning Panel Discussion

11:45 PM - Lunch (Provided by Stukent)

1:00 PM - Afternoon Breakout Session

2:00 PM - Afternoon Keynote

2:45 PM - Closing Remarks

3:00 PM - End of Conference

ProfCon 2024 Speakers

ProfCon speakers are selected from
the industry’s best educators, thought leaders, and experts.

Speakers present on topics such as current and emerging trends in digital marketing, personal branding, consumer behavior, social media, and more. They’ll share engaging teaching techniques and make recommendations on how to implement Stukent’s simulations and courseware in your curriculum.

Joie Hain | Clayton State University

Joie Hain | Clayton State University

Tara L. Williams | Medicine Hat College

Tara L. Williams | Medicine Hat College

Steve Wiideman | Wiideman Consulting Group

Steve Wiideman | Wiideman Consulting Group

Karen Freberg | University of Louisville

Karen Freberg | University of Louisville

Nathan David | Cleveland State University

Nathan David | Cleveland State University

Kinda Wilson | Oklahoma State University

Kinda Wilson | Oklahoma State University

Dr. Kate Eaton | Arizona State University

Dr. Kate Eaton | Arizona State University

Sandra Sjoberg | Western Governors University

Sandra Sjoberg | Western Governors University

Wynona Benson | Sr. Director of Product Marketing at SAP

Wynona Benson | Sr. Director of Product Marketing at SAP

Tim Carr | San Diego University for Integrative Studies

Tim Carr | San Diego University for Integrative Studies

Christina Garnett | Principal Marketing Manager, Offline Community and Advocacy at HubSpot

Christina Garnett | Principal Marketing Manager, Offline Community and Advocacy at HubSpot

Maribeth Kuzmeski | Oklahoma State University

Maribeth Kuzmeski | Oklahoma State University

Kristen Michelle Weidman | Oregon Institute of Technology (Oregon Tech)

Kristen Michelle Weidman | Oregon Institute of Technology (Oregon Tech)

Karl Philip Lund | Kristiania University, Oslo, Norway

Karl Philip Lund | Kristiania University, Oslo, Norway

Sameep Kaur Gill | Chandigarh University, Punjab, India

Sameep Kaur Gill | Chandigarh University, Punjab, India

Matt Korn | Social Strategy Lead at Warner Bros. Discovery

Matt Korn | Social Strategy Lead at Warner Bros. Discovery

Jess Zafarris |  Audience Engagement Director at Adweek

Jess Zafarris | Audience Engagement Director at Adweek

Maria Petrescu | Embry-Riddle Aeronautical University, Worldwide College of Business and Coeditor, Journal of Marketing Analytics

Maria Petrescu | Embry-Riddle Aeronautical University, Worldwide College of Business and Coeditor, Journal of Marketing Analytics

Dr. Carol D. Portillo | St. Edward's University

Dr. Carol D. Portillo | St. Edward's University

Edward W. Russell | Syracuse University

Edward W. Russell | Syracuse University

Michelle Charello | VP of Marketing at AlphaStruxure

Michelle Charello | VP of Marketing at AlphaStruxure

B.J. Allen | Brigham Young University

B.J. Allen | Brigham Young University

Shelly Zaldivar, Ph.D. | Southwestern Assemblies of God University (SAGU)

Shelly Zaldivar, Ph.D. | Southwestern Assemblies of God University (SAGU)

Priyanka Shrivastava | Hult International Business School

Priyanka Shrivastava | Hult International Business School

Dr. Kyle Allison | VP of E-commerce & Digital Marketing at the Exchange

Dr. Kyle Allison | VP of E-commerce & Digital Marketing at the Exchange

Jerry Rackley | Oklahoma State University

Jerry Rackley | Oklahoma State University

Sophia Zaft | Grand Canyon University

Sophia Zaft | Grand Canyon University

Jana Thomas | Kansas State University

Jana Thomas | Kansas State University

Holly Syrdal | Texas State University

Holly Syrdal | Texas State University

Dr. Lisa Susanne Goolsby | CEO at Impact

Dr. Lisa Susanne Goolsby | CEO at Impact

Melissa Dennis, DBA | Gwynedd Mercy University

Melissa Dennis, DBA | Gwynedd Mercy University

Dr. Jen Riley | Purdue University

Dr. Jen Riley | Purdue University

Pamela Estell | Chaminade University of Honolulu

Pamela Estell | Chaminade University of Honolulu

Lori Wortylko | Blue Ash College, University of Cincinnati

Lori Wortylko | Blue Ash College, University of Cincinnati

Stay tuned for more speaker announcements!

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ProfCon 2024 Ticket Pricing

Stukent simulation and courseware customers are eligible for a discount.

Early Bird Customer Pricing

$549
$ 449
00
  • FOR CUSTOMERS
Ends 3/12/24

Regular Customer Pricing

$749
$ 549
00
  • FOR CUSTOMERS

Early Bird Pricing

$749
$ 649
00
  • for NON-CUSTOMERS
Ends 3/12/24

Regular Pricing

$ 749
00
  • for NON-CUSTOMERS

ProfCon 2024 Excursion Pricing

Choose between: Sightseeing or Active Adventure

Networking Excursion

FREE
  • IF YOU REGISTER BEFORE 2/1
100% OFF

Networking Excursion

$ 64
  • IF YOU REGISTER FROM 2/1 - 3/12
50% Off

Networking Excursion

$ 129
  • IF YOU REGISTER AFTER 5/12

2022 Professor of the Year

Debika Sihi

Associate Professor

Southwestern University

Professional Biography

Debika Sihi is an associate professor at Southwestern University. Before earning her Ph.D. in marketing at the McCombs School of Business, Dr. Sihi worked at Public Strategies, Inc. and Deloitte.

Dr. Sihi teaches digital marketing and a capstone course that focuses on innovation in business. She is cofounder of Southwestern University’s Lab for Innovative Ventures and Entrepreneurship (LIVE) and an avid supporter of Emancipet, an animal welfare organization in Austin, Texas. 

Dr. Sihi’s research explores technological innovations and disruptions in marketing. She has published works in peer-reviewed marketing and business journals, including the Journal of Marketing Theory and Practice, Journal of Research in Interactive Marketing, and the Journal of the Academy of Marketing Science.

Special Accomplishments 
Stukent Professor of the Month, September 2016.
Dr. Sihi is a CPA (certified public accountant). She loves keyword research for search engine marketing and researching the tax code. 

ProfCon Recaps

Check out these recaps of previous ProfCons!

Five New Products Announced at ProfCon 2022

We announced new courseware and simulation bundles
during our annual conference for industry educators.

Navigate Your Personal and Professional Career
Experience the Pressure Without the Real-world Consequences
Tested Entrepreneurship Strategies that Work
Quickest Way for Students to Feel Confident with Their Money
Strategies for Major-league Marketing

Marketing All-access Pass

YOUR TICKET TO A FULL SUITE OF POWERFUL RESOURCES

At Stukent, we launch groundbreaking new products each semester and build better curricula for industry classrooms. We have a slate of fantastic marketing products, including everything you need to teach digital marketing, SEO, analytics, professional selling, and so much more.

9:00 - 9:45 a.m.

Jack Labaugh
Jack Labaugh@username
Read More
Using Simulations to Improve Your Marketing Courses

LEARN. PREPARE. SHARE.

Upgrade Your Classroom with the #1 Conference for Marketing Educators!

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Registration for ProfCon 2023 is now closed. Please check back in for more updates!

10:00 - 10:45 a.m.

Jeff Larson
Jeff LarsonMarketing Professor at Brigham Young University
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TBD
Michelle Charello
Michelle CharelloUniversity Placeholder
Read More
TBD
Laura Munoz
Laura MunozUniversity Placeholder
Read More
Thrive, do not just survive: Being ready for the next class disruption
Kinda Wilson
Kinda WilsonUniversity Placeholder
Read More
TBD

11:00 - 11:45 p.m.

Jason Earl
Jason EarlUniversity Placeholder
Read More
TBD
Nick Mattar
Nick MattarUniversity Placeholder
Read More
Teaching Entrepreneurial Digital Marketing
Donald Kelly
Donald KellyUniversity Placeholder
Read More
TBD
Jerry Rackley
Jerry RackleyUniversity Placeholder
Read More
What Every Leader Needs to Understand About Culture

12:00 - 12:45 p.m.

Scott Cowley
Scott CowleyUniversity Placeholder
Read More
How to Grow an Undergrad Program: A Case Study in Experimentation

1:00 - 2:00 p.m.

Mimic Pro
Read More
Mimic SEO
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Mimic Content Marketing
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Mimic Social
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Mimic Intro to Business
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Mimic Professional Selling
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Mimic NIL
Read More
Mimic Services Marketing
Read More

Day 2

7:45 - 8:00 a.m. (MDT)

TBD
TBD
Read More
Welcome/Kick Off

8:00 - 8:45 a.m.

Karen Freberg
Karen FrebergPlaceholder University
Read More
Maximizing Your Effort and Personal Brand: How relationships can open up opportunities on and offline

9:00 - 9:45 a.m.

Mary Beth McCabe
Mary Beth McCabeTBD
Read More
TBD
TBD
TBD TBD
Read More
TBD
Radhika Duggal
Radhika DuggalUniversity Placeholder
Read More
TBD
Terry Sullivan
Terry SullivanTBD
Read More
Why Your Students Need to Learn About Project and Relationship Management

10:00 - 10:45 a.m.

Anna Stumpf
Anna StumpfTBD
Read More
TBD
Beth Egan
Beth EganTBD
Read More
TBD
TBD
TBDTBD
Read More
TBD
Shelley Wigley
Shelley WigleyTBD
Read More
Media Relations During a Crisis: Controlling the Narrative

11:00 - 11:45 a.m.

Joie Hain
Joie HainTBD
Read More
TBD
Ed Russell
Ed RussellTBD
Read More
TBD
Ralf Menhert-Meland
Ralf Menhert-MelandTBD
Read More
TBD
Diane Law
Diane LawTBD
Read More
TBD

12:00 - 12:45 p.m.

AJ Wilcox
AJ WilcoxLinkedIn Expert
Read More
TBD

1:00 - 2:00 p.m.

Mimic Email Marketing
Read More
Mimic Media Planning
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Mimic Advertising
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Mimic Personal Branding
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Mimic Personal Finance
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Mimic Analytics
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Mimic IMC
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Mimic Consumer Behavior
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Day 3

7:45 - 8:00 a.m. (MDT)

TBD
TBD
Read More
Welcome/Kick Off

8:00 - 8:45 a.m.

Stukent Award Show + Brady
Stukent Award Show + BradyTBD
Read More
Detail TBD

9:00 -9:45 a.m.

Stukent Award Show + Brady
Stukent Award Show + BradyLora Parent
Read More
Simulations in the Classroom: Providing value to your students
Jamie Ward / Alisa Agozzino
Jamie Ward / Alisa AgozzinoTBD
Read More
TBD
Tim Marshall
Tim MarshallTBD
Read More
TBD
Jen Riley
Jen RileyTBD
Read More
TBD

10:00 -10:45 a.m.

TBD
TBDTBD
Read More
TBD
Elaine Winship / Tom Winship
Elaine Winship / Tom WinshipTBD
Read More
TBD
Steven Stromp / Kathy Aboufadel
Steven Stromp / Kathy AboufadelTBD
Read More
Incorporating the Balanced Scorecard into your Research Courses
Delancey Bennett
Delancey BennettTBD
Read More
The Power of Sports Marketing; A Historical View of One of the Most Influential Platforms in the World

11:00 -11:45 a.m.

Kristen Scheile
Kristen ScheileTBD
Read More
Human-centered Design for User Experience (UX)
Stacy Smollin Schwartz
Stacy Smollin SchwartzTBD
Read More
3 Years Wiser: What I Wish I Knew When I Launched a New Digital Marketing Program
Michael Dotto
Michael DottoTBD
Read More
TBD
Maribeth Kuzmeski
Maribeth KuzmeskiTBD
Read More
What Every College Athlete Needs to Know About Earning Income from NIL

12:00 - 12:45 p.m.

Mia Kagianas
Mia KagianasCanva
Read More
TBD

1:00 - 2:00 p.m.

Mimic Pubic Relations
Read More
Mimic Marketing Management
Read More
Mimic Digital Marketing Analytics
Read More
Mimic Market Research
Read More

Nespresso and free breakfast

The school with the most faculty in attendance will win

Butcher Box

The attendee with the most hours in attendance will win

"Virtual teaching kit" or
"Sustainable summer kit"

The two registrants with the most referrals will win

BarkBox

Two registrants who participate in the #PetsofProfCon on Twitter will win

$375 gift card

Two registrants who join the ProfCon Facebook group will win

More giveaways during the event

We’ll be giving out gift cards and t-shirts during the event so be sure to attend!

Level-up Your Teaching Skills at the #1 Virtual Conference for Marketing Educators

Connect with more than...

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Marketing Educators at ProfCon...

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Where: ProfCon 2021 is virtual!

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When : June 14 - 16, 2021

dollar price

Price: Free

Experience three days of growth and fun—brought to you by Stukent. Learn the latest in marketing education from fellow educators and industry professionals.

Learn From the Best in Academia

Prepare for Class With Free Resources

Share and Network With Other Educators

ProfCon 2021 Keynote Speakers

Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More

Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More

Karen Freberg | University of Louisville

Tee Up Your Students for Success: Creating T-shaped Marketers

Tee Up Your Students for Success: Creating T-shaped Marketers

Scott K. Wilder | Global Head of Customer Engagement, Advocacy, and Community at HubSpot

The Missing Pieces of Marketing Management

The Missing Pieces of Marketing Management

Terry Sullivan | Strategic Glue | Webster University

Enhancing the Mimic Social Experience: Building Case Studies for Your Students

Enhancing the Mimic Social Experience: Building Case Studies for Your Students

Jack LaBaugh | Brigham Young University - Idaho

COVID and Client-based Projects: Using Digitial Marketing Concepts to Turn Pandemic Problems into Opportunities

COVID and Client-based Projects: Using Digitial Marketing Concepts to Turn Pandemic Problems into Opportunities

Kristen Schiele | Cal Poly Pomona

Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses

Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses

Kinda Wilson | Oklahoma State University

5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course

5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course

Donald Cecil Kelly | The Sales Evangelist

ProfCon 2021 Breakout Sessions

Learn to Teach SEO: The Lightning Workshop

Learn to Teach SEO: The Lightning Workshop

Scott Cowley | Western Michigan University

"What Do I Ask?" Teaching Core Components of Market Research Surveys

"What Do I Ask?" Teaching Core Components of Market Research Surveys

Steven Stromp | Davenport University

Top 10 Social Media Marketing Skills Employers Value

Top 10 Social Media Marketing Skills Employers Value

Michelle Charello | Bryant University

How the Advertising Business Caught COVID-19

How the Advertising Business Caught COVID-19

Edward Russell | Syracuse University

Preparing Students for Jobs: Insights from 100K Entry-level Job Postings

Preparing Students for Jobs: Insights from 100K Entry-level Job Postings

Nathan David | John Carroll University

Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans

Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans

Alisa Agozzino | Ohio Northern University

How the Advertising Business Caught COVID-19

How the Advertising Business Caught COVID-19

Brian Sheehan | Syracuse University

Digital Advertising Attribution: The Final Frontier

Digital Advertising Attribution: The Final Frontier

Jeff Larson | Brigham Young University

From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications

From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications

Radhika Duggal | NYU Stern School of Business

Using Improv as an Engagement Strategy to Teach Soft Skills

Using Improv as an Engagement Strategy to Teach Soft Skills

Jen Riley | Kansas State University

Strategies for Personally Engaging Students in Any Size Class — Online and In Person

Strategies for Personally Engaging Students in Any Size Class — Online and In Person

Maribeth Kuzmeski | Oklahoma State University

How to Teach and Learn Better Using Cases in Digital Marketing

How to Teach and Learn Better Using Cases in Digital Marketing

Mary Beth McCabe | National University

Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing

Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing

Rafic Sinno | University of Dubuque

The Content Marketing Mindset: Turning Students Into Titans of Creativity

The Content Marketing Mindset: Turning Students Into Titans of Creativity

Nicholas O. Mattar | Wayne State University

From Idea to Invoice: Launching a Fee-for-service Campus Consultancy

From Idea to Invoice: Launching a Fee-for-service Campus Consultancy

Tim Marshall | Baldwin Wallace University

Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates

Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates

Joie Hain | Clayton State University

From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies

From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies

Bryan Adams | Nazareth College

Life Outside the Classroom: How Professors Can Connect With Industry Opportunities

Life Outside the Classroom: How Professors Can Connect With Industry Opportunities

Ryan Russell | University of Tennessee at Chattanooga

To Smile or Not to Smile: Emojis--the New Frontier in Consumer Engagement Across Digital Platforms

To Smile or Not to Smile: Emojis--the New Frontier in Consumer Engagement Across Digital Platforms

Sajna Razi | University of Illinois at Chicago

Social Media Cartography: Create a Course Map for Improved Instruction

Social Media Cartography: Create a Course Map for Improved Instruction

Kay Beckermann | Minnesota State University Moorhead

Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum

Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum

Dr. Karen Sutherland | University of the Sunshine Coast

Hairy Arms and the Psychology, Practice, and Rigor of Design and Problem Solving in and out of the Classroom

Hairy Arms and the Psychology, Practice, and Rigor of Design and Problem Solving in and out of the Classroom

Ursula M. Bryant | University of Lynchburg

Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!

Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!

Richard Hanna | Babson College

At ProfCon, you can expect to network with your peers in a meaningful and structured environment while learning new techniques you can implement in your classroom right away.

Check out some of the best takeaways from ProfCon 2019 & 2020.

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