LEARN PREPARE SHARE
WITH MARKETING, BUSINESS AND COMMUNICATION PROFESSORS
Join us for ProfCon 2024 on June 12 - 14 in Salt Lake City, Utah.
- Who should attend ProfCon?
- Where is ProfCon 2024?
- Why should you attend?
ProfCon is the #1 Conference to Learn, Prepare, Share.
ProfCon is an in-person conference for marketing, communication, and business educators. Since 2019, like-minded professors from all over the U.S. come together to explore teaching practices and learn the latest trends from industry professionals at ProfCon.
Visit Salt Lake City, Utah
ProfCon 2024 will be in Salt Lake City, Utah from June 12-14 at Salt Lake City Marriott University Park. It is set to be bigger than any other ProfCon, with more speakers and a variety of topics.
Hotel Address: 480 Wakara Way Salt Lake City, Utah 84108
Click here to book your room with the ProfCon 2024 discount.
Network with Like-Minded Educators & Industry Experts
ProfCon provides professors with the opportunity to share their research and network with experts in the field, potentially leading to further research opportunities.
This conference offers invaluable professional development and learning opportunities for professors and professionals across the higher education and business industries. ProfCon will feature a variety of sessions aimed at keeping professors up-to-date on the latest industry and education trends.












- Who should attend ProfCon?
- Where is ProfCon 2024?
- Why should you attend?
ProfCon is the #1 Conference to Learn, Prepare, Share.
ProfCon is an in-person conference for marketing, communication, and business educators. Since 2019, like-minded professors from all over the U.S. come together to explore teaching practices and learn the latest trends from industry professionals at ProfCon.
Visit Salt Lake City, Utah
ProfCon 2024 will be in Salt Lake City, Utah from June 12-14 at Salk Lake City Mariott University Park. It is set to be bigger than any other ProfCon, with more speakers and a variety of topics.
Hotel Address: 480 Wakara Way Salt Lake City, Utah 84108
Click here to book your room with the ProfCon 2024 discount.
Network with Like-Minded Educators & Industry Experts
ProfCon provides professors with the opportunity to share their research and network with experts in the field, potentially leading to further research opportunities.
This conference offers invaluable professional development and learning opportunities for professors and professionals across the higher education and business industries. ProfCon will feature a variety of sessions aimed at keeping professors up-to-date on the latest industry and education trends.
What are educators saying about ProfCon?



Call for Speakers
If you are an industry thought leader or passionate educator and want to speak at ProfCon 2024, complete the ProfCon 2024 Speaker Application here.
Watch sessions from the 2023 ProfCon event today! You’ll get a taste of what’s to come at this year’s event.
Join the ProfCon 2024 Facebook group for important conference updates and to network with other attendees!
View the schedule and learn more about the professional development, networking, and fun in store for ProfCon 2024. Coming soon!
Need special approval to attend ProfCon 2024? Fill out this form to download our letter template — all you need to do is fill in the blanks!
ProfCon 2024 Agenda
DAY 1: NETWORKING DAY
Attendees will select a destination they would like to visit on the ProfCon registration form.
Stukent will provide waters, snacks, and transportation to and from each location.

Park City Excursion
More information coming soon.
DAY 2 : CONFERENCE SESSIONS
Speaker lineup and session topics are coming soon.
7:30 AM - Continental Breakfast (Provided by Stukent)
8:30 AM - Day One Welcoming!
9:15 AM - Morning Keynote
10:15 AM Morning Breakout Session 1
11:15 AM - Morning Breakout Session 2
12:00 PM - Lunch (Provided by Stukent)
1:15 PM - Student Panel Discussion
2:15 PM - Afternoon Breakout Session 1
3:15 PM - Afternoon Breakout Session 2
4:15 PM - Afternoon Keynote
5:00 PM - Close
6:30 PM - Opening Night Cocktail Reception
DAY 3 : CONFERENCE SESSIONS
6: 15 AM - Sunrise Hike with Liz Wildes
7:30 AM - Continental Breakfast (Provided by Stukent)
8:30 AM - Day Two Welcoming!
8:45 AM - Morning Keynote
9:45 AM - Morning Breakout Session
10:45 AM - Morning Panel Discussion
11:45 PM - Lunch (Provided by Stukent)
1:00 PM - Afternoon Breakout Session
2:00 PM - Afternoon Keynote
2:45 PM - Closing Remarks
3:00 PM - End of Conference
ProfCon 2024 Speakers
ProfCon speakers are selected from
the industry’s best educators, thought leaders, and experts.
Speakers present on topics such as current and emerging trends in digital marketing, personal branding, consumer behavior, social media, and more. They’ll share engaging teaching techniques and make recommendations on how to implement Stukent’s simulations and courseware in your curriculum.

Joie Hain | Clayton State University

Tara L. Williams | Medicine Hat College

Steve Wiideman | Wiideman Consulting Group

Karen Freberg | University of Louisville

Nathan David | Cleveland State University

Kinda Wilson | Oklahoma State University

Dr. Kate Eaton | Arizona State University

Sandra Sjoberg | Western Governors University

Wynona Benson | Sr. Director of Product Marketing at SAP

Tim Carr | San Diego University for Integrative Studies

Christina Garnett | Principal Marketing Manager, Offline Community and Advocacy at HubSpot

Maribeth Kuzmeski | Oklahoma State University

Kristen Michelle Weidman | Oregon Institute of Technology (Oregon Tech)

Karl Philip Lund | Kristiania University, Oslo, Norway

Sameep Kaur Gill | Chandigarh University, Punjab, India

Matt Korn | Social Strategy Lead at Warner Bros. Discovery

Jess Zafarris | Audience Engagement Director at Adweek

Maria Petrescu | Embry-Riddle Aeronautical University, Worldwide College of Business and Coeditor, Journal of Marketing Analytics

Dr. Carol D. Portillo | St. Edward's University

Edward W. Russell | Syracuse University

Michelle Charello | VP of Marketing at AlphaStruxure

B.J. Allen | Brigham Young University

Shelly Zaldivar, Ph.D. | Southwestern Assemblies of God University (SAGU)

Priyanka Shrivastava | Hult International Business School

Dr. Kyle Allison | VP of E-commerce & Digital Marketing at the Exchange

Jerry Rackley | Oklahoma State University

Sophia Zaft | Grand Canyon University

Jana Thomas | Kansas State University

Holly Syrdal | Texas State University

Dr. Lisa Susanne Goolsby | CEO at Impact

Melissa Dennis, DBA | Gwynedd Mercy University

Dr. Jen Riley | Purdue University

Pamela Estell | Chaminade University of Honolulu

Lori Wortylko | Blue Ash College, University of Cincinnati
Stay tuned for more speaker announcements!
















ProfCon 2024 Ticket Pricing
Stukent simulation and courseware customers are eligible for a discount.
ProfCon 2024 Excursion Pricing
Choose between: Sightseeing or Active Adventure
2022 Professor of the Year

Debika Sihi
Associate Professor
Southwestern University
Professional Biography
Debika Sihi is an associate professor at Southwestern University. Before earning her Ph.D. in marketing at the McCombs School of Business, Dr. Sihi worked at Public Strategies, Inc. and Deloitte.
Dr. Sihi teaches digital marketing and a capstone course that focuses on innovation in business. She is cofounder of Southwestern University’s Lab for Innovative Ventures and Entrepreneurship (LIVE) and an avid supporter of Emancipet, an animal welfare organization in Austin, Texas.
Dr. Sihi’s research explores technological innovations and disruptions in marketing. She has published works in peer-reviewed marketing and business journals, including the Journal of Marketing Theory and Practice, Journal of Research in Interactive Marketing, and the Journal of the Academy of Marketing Science.
Special Accomplishments
Stukent Professor of the Month, September 2016. Dr. Sihi is a CPA (certified public accountant). She loves keyword research for search engine marketing and researching the tax code.
Reviews
Karen Freberg
Professor, University of Louisville
Overall, Stukent hit it out of the park for creating a dynamic, energetic, diverse, and collaborative event bringing together so many different perspectives and Read More...Overall, Stukent hit it out of the park for creating a dynamic, energetic, diverse, and collaborative event bringing together so many different perspectives and speakers. It was a breath of fresh air for where academic conferences are going, while accomplishing the goal of creating a place where academia and industry come together to share, grow, and create impact for the future generation of professionals.
Scott Cowley
Professor, Western Michigan University
I enjoyed the mix of attendees and the energy from the in-session chat features. Everyone seemed very friendly and enthusiastic. Would have loved to meet them a Read More...I enjoyed the mix of attendees and the energy from the in-session chat features. Everyone seemed very friendly and enthusiastic. Would have loved to meet them all in person, but this gave me a good flavor of their personalities.
Emily Hudson
Professor, Bridgerland Technical College
I enjoyed the opportunity to learn more about what other educational institutions are teaching and being able to collaborate with others. Feedback from others a Read More...I enjoyed the opportunity to learn more about what other educational institutions are teaching and being able to collaborate with others. Feedback from others about how they have adjusted and moved their courses online and what is working for them was great information.
Huimin Xu
Professor, The Sage Colleges
Some talks gave very practical resources (e.g., where to get free certification, a brief comparison among popular email platform)---seasoned digital marketers m Read More...Some talks gave very practical resources (e.g., where to get free certification, a brief comparison among popular email platform)---seasoned digital marketers may already know such info. but it is super helpful to faculty who just began to teach digital marketing.
Richard Wang
Professor, Chapman University
I really enjoyed hearing about the best practices as well as very practical tips for students to learn real world experience. It really helped me confirm a lot Read More...I really enjoyed hearing about the best practices as well as very practical tips for students to learn real world experience. It really helped me confirm a lot of my own curriculum at my institution, as well as feedback from my own students.
Deborah Richard
Professor, Trine University
I loved the chat and getting to have the voices from other professors at the same time.
Reba Heberlein
Professor, Madison Area Technical College
Actually, virtual turned out nicely, as you could review recordings and stop video when needed. Good variety of topics.
Marto Alger
Professor, Kwantlen Polytechnic University
I loved the fact that I could drop in early and enjoy 2 sessions first thing in the morning. Then, if I had to miss something, I could go to the recording. I am Read More...I loved the fact that I could drop in early and enjoy 2 sessions first thing in the morning. Then, if I had to miss something, I could go to the recording. I am working from home so it is hard to know what will happen next. This flexibility was very helpful for me.
Laura Kyriakopoulos
Professor, Davenport University
I liked the assortment of presentations and the ability to attend virtually (since, Covid aside, I wouldn't have been able to travel this time of year).
Melanie Turado
As a passionate learner on Digital Marketing, I learned a lot from different Professor. Mimic Social was my favorite part. It let me apply my theory and apply i Read More...As a passionate learner on Digital Marketing, I learned a lot from different Professor. Mimic Social was my favorite part. It let me apply my theory and apply it into real world. Although I didn't finish it on time but I was so happy with my result.
ProfCon Recaps
Check out these recaps of previous ProfCons!
Five New Products Announced at ProfCon 2022
We announced new courseware and simulation bundles
during our annual conference for industry educators.
Marketing All-access Pass
YOUR TICKET TO A FULL SUITE OF POWERFUL RESOURCES
At Stukent, we launch groundbreaking new products each semester and build better curricula for industry classrooms. We have a slate of fantastic marketing products, including everything you need to teach digital marketing, SEO, analytics, professional selling, and so much more.
9:00 - 9:45 a.m.

LEARN. PREPARE. SHARE.
Upgrade Your Classroom with the #1 Conference for Marketing Educators!
10:00 - 10:45 a.m.




11:00 - 11:45 p.m.



12:00 - 12:45 p.m.

1:00 - 2:00 p.m.
Day 2
7:45 - 8:00 a.m. (MDT)

8:00 - 8:45 a.m.

9:00 - 9:45 a.m.




10:00 - 10:45 a.m.




11:00 - 11:45 a.m.




12:00 - 12:45 p.m.

1:00 - 2:00 p.m.
Day 3
7:45 - 8:00 a.m. (MDT)

8:00 - 8:45 a.m.

9:00 -9:45 a.m.




10:00 -10:45 a.m.




11:00 -11:45 a.m.




12:00 - 12:45 p.m.

1:00 - 2:00 p.m.
Nespresso and free breakfast
The school with the most faculty in attendance will win
Butcher Box
The attendee with the most hours in attendance will win
"Virtual teaching kit" or
"Sustainable summer kit"
The two registrants with the most referrals will win
BarkBox
Two registrants who participate in the #PetsofProfCon on Twitter will win
$375 gift card
Two registrants who join the ProfCon Facebook group will win
More giveaways during the event
We’ll be giving out gift cards and t-shirts during the event so be sure to attend!


Level-up Your Teaching Skills at the #1 Virtual Conference for Marketing Educators
Connect with more than...
Marketing Educators at ProfCon...
Where: ProfCon 2021 is virtual!
When : June 14 - 16, 2021
Price: Free
Experience three days of growth and fun—brought to you by Stukent. Learn the latest in marketing education from fellow educators and industry professionals.
Learn From the Best in Academia
Prepare for Class With Free Resources
Share and Network With Other Educators
ProfCon 2021 Keynote Speakers

Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More
Karen Freberg | University of Louisville

Tee Up Your Students for Success: Creating T-shaped Marketers
Scott K. Wilder | Global Head of Customer Engagement, Advocacy, and Community at HubSpot

The Missing Pieces of Marketing Management
Terry Sullivan | Strategic Glue | Webster University

Enhancing the Mimic Social Experience: Building Case Studies for Your Students
Jack LaBaugh | Brigham Young University - Idaho

COVID and Client-based Projects: Using Digitial Marketing Concepts to Turn Pandemic Problems into Opportunities
Kristen Schiele | Cal Poly Pomona

Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses
Kinda Wilson | Oklahoma State University

5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course
Donald Cecil Kelly | The Sales Evangelist
ProfCon 2021 Breakout Sessions

Learn to Teach SEO: The Lightning Workshop
Scott Cowley | Western Michigan University

"What Do I Ask?" Teaching Core Components of Market Research Surveys
Steven Stromp | Davenport University

Top 10 Social Media Marketing Skills Employers Value
Michelle Charello | Bryant University

How the Advertising Business Caught COVID-19
Edward Russell | Syracuse University

Preparing Students for Jobs: Insights from 100K Entry-level Job Postings
Nathan David | John Carroll University

Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans
Alisa Agozzino | Ohio Northern University

How the Advertising Business Caught COVID-19
Brian Sheehan | Syracuse University

Digital Advertising Attribution: The Final Frontier
Jeff Larson | Brigham Young University

From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications
Radhika Duggal | NYU Stern School of Business

Using Improv as an Engagement Strategy to Teach Soft Skills
Jen Riley | Kansas State University

Strategies for Personally Engaging Students in Any Size Class — Online and In Person
Maribeth Kuzmeski | Oklahoma State University

How to Teach and Learn Better Using Cases in Digital Marketing
Mary Beth McCabe | National University

Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing
Rafic Sinno | University of Dubuque

The Content Marketing Mindset: Turning Students Into Titans of Creativity
Nicholas O. Mattar | Wayne State University

From Idea to Invoice: Launching a Fee-for-service Campus Consultancy
Tim Marshall | Baldwin Wallace University

Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates
Joie Hain | Clayton State University

From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies
Bryan Adams | Nazareth College

Life Outside the Classroom: How Professors Can Connect With Industry Opportunities
Ryan Russell | University of Tennessee at Chattanooga

To Smile or Not to Smile: Emojis--the New Frontier in Consumer Engagement Across Digital Platforms
Sajna Razi | University of Illinois at Chicago

Social Media Cartography: Create a Course Map for Improved Instruction
Kay Beckermann | Minnesota State University Moorhead

Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum
Dr. Karen Sutherland | University of the Sunshine Coast

Hairy Arms and the Psychology, Practice, and Rigor of Design and Problem Solving in and out of the Classroom
Ursula M. Bryant | University of Lynchburg

Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!
Richard Hanna | Babson College
At ProfCon, you can expect to network with your peers in a meaningful and structured environment while learning new techniques you can implement in your classroom right away.
Check out some of the best takeaways from ProfCon 2019 & 2020.

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