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Upgrade Your Classroom with the #1 Conference for Marketing Educators!

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Join us for ProfCon 2023!

Each year, ProfCon brings you the latest trends, strategies, and best practices in the marketing industry.
Here's what you can expect!

LEARN

PREPARE

SHARE

Speaker Lineup

Marketing ProfCon 2023 brings top educators and experts together to share their insights, strategies, and teaching resources with you!

Watch sessions from the 2022 ProfCon virtual event today! You’ll get a taste of what’s to come at this year’s in-person event.

Join the Marketing ProfCon 2023 Facebook group for important conference updates and to network with other attendees!

See Frequently Asked Questions about ProfCon. If you still need help, contact us today!

Agenda (Coming Soon!)

View the schedule and learn more about the professional development, networking, and fun in store for Marketing ProfCon 2023.

Need special approval to attend Marketing ProfCon 2023? Make your case with this templated letter — all you need to do is fill in the blanks!

ProfCon is the #1 Conference for Marketing Professors. It's Live and In-person for 2023!

Join us in Idaho Falls, Idaho, for three days of dynamic sessions with top educators and experts, scenic excursions, and so much more. You don't want to miss it!

 

DAY 1, June 14, 2023 - NETWORKING DAY

Spend a day networking with Stukent authors, industry professionals, and peers in scenic Jackson Hole, Wyoming OR Yellowstone National Park! More information about these scenic excursions will be available soon.

 

DAY 2, June 15, 2023 - FULL DAY OF CONFERENCE SESSIONS

Conference sessions will be held at the Shiloh Inns events center in Idaho Falls. Breakfast, lunch, and dinner will be provided.

 

DAY 3, June 16, 2023 - HALF DAY OF CONFERENCE SESSIONS

Sadly, all good things must come to an end! We will finish off another great ProfCon event with a half-day schedule. Breakfast and lunch will be provided.

Discounted accommodations for ProfCon 2023 are available from several fine hotels in Idaho Falls. 

Please note that ProfCon attendees are responsible for their own transportation to and from the conference. Point-to-point transit throughout Idaho Falls is available from the Greater Idaho Falls Transit rideshare service.

Important Notice: Idaho Falls is the gateway to Yellowstone National Park. June is a busy month for tourism, and hotels are expected to be at max capacity. Reserve your accommodations early. We recommend selecting a hotel with a free airport shuttle or staying at or near the ProfCon hotel, Shilo Inns.

HOTELS WITH ROOM BLOCKS

Attendees, please call the hotel directly to reserve a room in a ProfCon block.

Shilo Inns Idaho Falls

780 Lindsay Blvd., Idaho Falls, ID

208.523.0088

ProfCon discounted rate: $179 per night + applicable taxes.

Cut-off date: May 30, 2023

The Shilo Inns Idaho Falls is located next to the Snake River Event Center, home of ProfCon 2023. Within easy walking distance to the falls and downtown, Shilo Inns Idaho Falls is an ideal place to stay for the conference!

La Quinta Inn & Suites Idaho Falls

2501 S. 25th E., Ammon, ID | 5 miles from the Snake River Event Center

208.552.2500

ProfCon discounted rate: $189 per night + applicable taxes.

Cut-off date: May 17, 2023

 

HOTELS WITH ROOM DISCOUNTS

Discounted accommodations are available on a first-come, first-served basis.

SpringHill Suites Idaho Falls

665 Riverwalk Dr., Idaho Falls, ID | Less than a mile from the Snake River Event Center

208.552.7000

ProfCon discounted rate: $169 per night + applicable taxes.

ProfCon attendees use code C1501 to receive discounts on their stay.

Residence Inn Idaho Falls

635 W. Broadway, Idaho Falls, ID | Less than a mile from the Snake River Event Center

208.542.0000

ProfCon discounted rate: $179 per night + applicable taxes.

ProfCon attendees use code C1501 to receive discounts on their stay.

Hampton Inn Idaho Falls/Airport

645 Lindsay Blvd., Idaho Falls, ID | Less than a mile from the Snake River Event Center

208.523.1400

ProfCon attendees receive 15% off the best available room rate by clicking this link.

More information coming soon!

More information coming soon!

ProfCon is the #1 Conference for Marketing Professors. It's Live and In-person for 2023!

Join us in Idaho Falls, Idaho, for three days of dynamic sessions with top educators and experts, scenic excursions, and so much more. You don't want to miss it!

 

DAY 1, June 14, 2023 - NETWORKING DAY

Spend a day networking with Stukent authors, industry professionals, and peers in scenic Jackson Hole, Wyoming OR Yellowstone National Park! More information about these scenic excursions will be available soon.

 

DAY 2, June 15, 2023 - FULL DAY OF CONFERENCE SESSIONS

Conference sessions will be held in Idaho Falls. Breakfast, lunch, and dinner will be provided.

 

DAY 3, June 16, 2023 - HALF DAY OF CONFERENCE SESSIONS

Sadly, all good things must come to an end! We will finish off another great ProfCon event with a half-day schedule. Breakfast and lunch will be provided.

Discounted accommodations for ProfCon 2023 are available from several fine hotels in Idaho Falls. 

Please note that ProfCon attendees are responsible for their own transportation to and from the conference. Point-to-point transit throughout Idaho Falls is available from the Greater Idaho Falls Transit rideshare service.

Important Notice: Idaho Falls is the gateway to Yellowstone National Park. June is a busy month for tourism, and hotels are expected to be at max capacity. Reserve your accommodations early. We recommend selecting a hotel with a free airport shuttle or staying at or near the ProfCon hotel, Hilton Garden Inn Idaho Falls.

HOTELS WITH ROOM BLOCKS

Attendees, please call the hotel directly to reserve a room in a ProfCon block.

La Quinta Inn & Suites Idaho Falls

2501 S. 25th E., Ammon, ID | 5 miles from the Snake River Event Center

208.552.2500

ProfCon discounted rate: $189 per night + applicable taxes.

Cut-off date: May 17, 2023

HOTELS WITH ROOM DISCOUNTS

Discounted accommodations are available on a first-come, first-served basis.

SpringHill Suites Idaho Falls

665 Riverwalk Dr., Idaho Falls, ID | Less than a mile from the Snake River Event Center

208.552.7000

ProfCon discounted rate: $169 per night + applicable taxes.

Discount code coming soon!

Residence Inn Idaho Falls

635 W. Broadway, Idaho Falls, ID | Less than a mile from the Snake River Event Center

208.542.0000

ProfCon discounted rate: $179 per night + applicable taxes.

Discount code coming soon!

Hampton Inn Idaho Falls/Airport

645 Lindsay Blvd., Idaho Falls, ID | Less than a mile from the Snake River Event Center

208.523.1400

ProfCon attendees receive 15% off the best available room rate.

Your ProfCon Adventure Begins Here 

Nestled among the Rocky Mountains and set in the Snake River Plain, Idaho Falls is your base camp for the mountain west’s most incredible adventures. Take an evening stroll along the Idaho Falls Greenbelt, explore the culture of the historic downtown area, or enjoy an inviting meal at a local restaurant. 

THINGS TO DO

For more information on local attractions, please see Visit Idaho.

Idaho Falls River Walk and Falls

Broadway and River Park Way

Idaho Falls, ID

208.612.8480

Museum of Idaho

200 N. Eastern Ave.

Idaho Falls, ID

208.522.1400

Willard Arts Center

498 A St.

Idaho Falls, ID

208.522.5023

ARTitorium on Broadway

271 West Broadway

Idaho Falls, ID

208.552.1080

The Art Museum of Eastern Idaho

200 S. Capital Ave.

Idaho Falls, ID

208.524.7777

Idaho Falls Zoo at Tautphaus Park

2725 East Elva St.

Idaho Falls, ID

208.612.8485

Japanese Friendship Garden

600 W. Broadway St.

Idaho Falls, ID

208.612.8585

RESTAURANTS

Copper Rill Restaurant 

Fine dining in Idaho Falls. Reservations recommended.

415 River Pkwy

Idaho Falls, ID

208.529.5800

Jakers Bar and Grill

Upscale casual bar and grill. 

851 Lindsay Blvd.

Idaho Falls, ID

208.524.5240

The SnakeBite Restaurant

A local favorite for gourmet burgers and brews.

401 Park Ave.

Idaho Falls, ID

208.525.2522

Krung Thep Thai Cuisine

Thai restaurant and sushi bar.

366 Shoup Ave.

Idaho Falls, ID

208.881.5150

Sandpiper Restaurant

Scenic eatery offering steaks, pasta, and seafood.

750 Lindsay Blvd.

Idaho Falls, ID

208.524.3344

Tandoori Oven Idaho Falls

Fine Indian cuisine in Idaho Falls.

3204 S. 25th E.

Idaho Falls, ID

208.522.8263

Smokin Fins Idaho Falls

Laid-back seafood eatery.

370 Memorial Dr.

Idaho Falls, ID

208.888.3467

Jalisco’s Mexican Restaurant

Locally-owned Mexican restaurant.

325 River Pkwy.

Idaho Falls, ID

208.612.0102

Expand Your Network and Explore New Horizons at ProfCon!

Elevate your ProfCon experience with a day of networking in scenic Jackson Hole, WY, or Yellowstone National Park! Select your destination and immerse yourself in the beauty of the mountain west with colleagues, industry professionals, and Stukent authors. It’s the ideal way to kick-start your ProfCon experience!

Water and snacks will be provided. Attendees are responsible for their own meals during the excursions.

Jackson Hole, WY

Tucked between the Teton and Gros Ventre mountain ranges, Jackson Hole is one of the mountain west’s most scenic destinations. It’s said that a moment spent in Jackson Hole lasts a lifetime, so take advantage of your ProfCon trip and explore a piece of the great American west! You’ll experience Jackson Hole’s incredible vistas, historic sites, fine dining, and more.

On this excursion, ProfCon attendees will visit several sites in Jackson Hole as well as scenic locations in Grand Teton National Park.

Yellowstone National Park

Established in 1872, Yellowstone National Park was the first national park in the United States. This natural wonder boasts some of the country’s most unique hydrothermal features, including geysers, hot springs, and mud pots. Enjoy cascading waterfalls, awe-inspiring wildlife, and hikes for people of all ages and fitness levels.

On this excursion, attendees will visit Yellowstone National Park’s most famous attractions. 

ProfCon speakers are selected from
the industry’s best educators, thought leaders, and experts.

Speakers present on topics such as current and emerging trends in digital marketing, personal branding, consumer behavior, social media, and more. They’ll share engaging teaching techniques and make recommendations on how to implement Stukent’s simulations and courseware in your curriculum.

Marketing ProfCon 2023 Speaker Lineup

Joie Hain | Clayton State University

Joie Hain | Clayton State University

Tara L. Williams | Medicine Hat College

Tara L. Williams | Medicine Hat College

Steve Wiideman | Wiideman Consulting Group

Steve Wiideman | Wiideman Consulting Group

Karen Freberg | University of Louisville

Karen Freberg | University of Louisville

Nathan David | Cleveland State University

Nathan David | Cleveland State University

Kinda Wilson | Oklahoma State University

Kinda Wilson | Oklahoma State University

Kate Eaton | Arizona State University

Kate Eaton | Arizona State University

Sandra Sjoberg | Western Governors University

Sandra Sjoberg | Western Governors University

Wynona Benson | Sr. Director of Product Marketing at SAP

Wynona Benson | Sr. Director of Product Marketing at SAP

Tim Carr | San Diego University for Integrative Studies

Tim Carr | San Diego University for Integrative Studies

Christina Garnett | Principal Marketing Manager, Offline Community and Advocacy at HubSpot

Christina Garnett | Principal Marketing Manager, Offline Community and Advocacy at HubSpot

Maribeth Kuzmeski | Oklahoma State University

Maribeth Kuzmeski | Oklahoma State University

Kristen Michelle Weidman | Oregon Institute of Technology (Oregon Tech)

Kristen Michelle Weidman | Oregon Institute of Technology (Oregon Tech)

Pamela Estell | Chaminade University of Honolulu

Pamela Estell | Chaminade University of Honolulu

Edward W. Russell | Syracuse University

Edward W. Russell | Syracuse University

Michelle Charello | VP of Marketing at AlphaStruxure

Michelle Charello | VP of Marketing at AlphaStruxure

B.J. Allen | Brigham Young University

B.J. Allen | Brigham Young University

Shelly Zaldivar, Ph.D. | Southwestern Assemblies of God University (SAGU)

Shelly Zaldivar, Ph.D. | Southwestern Assemblies of God University (SAGU)

Priyanka Shrivastava | Hult International Business School

Priyanka Shrivastava | Hult International Business School

Dr. Kyle Allison | VP of E-commerce & Digital Marketing at the Exchange

Dr. Kyle Allison | VP of E-commerce & Digital Marketing at the Exchange

Jerry Rackley | Oklahoma State University

Jerry Rackley | Oklahoma State University

Sophia Zaft | Grand Canyon University

Sophia Zaft | Grand Canyon University

Jana Thomas | Kansas State University

Jana Thomas | Kansas State University

Holly Syrdal | Texas State University

Holly Syrdal | Texas State University

Dr. Lisa Susanne Goolsby | CEO at Impact

Dr. Lisa Susanne Goolsby | CEO at Impact

Melissa Dennis, DBA | Gwynedd Mercy University

Melissa Dennis, DBA | Gwynedd Mercy University

Dr. Kim Gaddie | University of Oklahoma

Dr. Kim Gaddie | University of Oklahoma

Dr. Jen Riley | Purdue University

Dr. Jen Riley | Purdue University

Karl Philip Lund | Kristiania University, Oslo, Norway

Karl Philip Lund | Kristiania University, Oslo, Norway

Sameep Kaur Gill | Chandigarh University, Punjab, India

Sameep Kaur Gill | Chandigarh University, Punjab, India

Matt Korn | Social Strategy Lead at Warner Bros. Discovery

Matt Korn | Social Strategy Lead at Warner Bros. Discovery

Jess Zafarris |  Audience Engagement Director at Adweek

Jess Zafarris | Audience Engagement Director at Adweek

Maria Petrescu | Embry-Riddle Aeronautical University, Worldwide College of Business and Coeditor, Journal of Marketing Analytics

Maria Petrescu | Embry-Riddle Aeronautical University, Worldwide College of Business and Coeditor, Journal of Marketing Analytics

Lori Wortylko | Blue Ash College, University of Cincinnati

Lori Wortylko | Blue Ash College, University of Cincinnati

Dr. Carol D. Portillo | St. Edward's University

Dr. Carol D. Portillo | St. Edward's University

Stay tuned for more speaker announcements!

ProfCon 2023 Ticket Pricing

Spring Break Pricing

For Non-Customers
$497
$ 447
00
  • for NON-CUSTOMERS
Ends 4/15!

Regular Pricing

for non-customers
$ 497
00
  • for NON-CUSTOMERS

ProfCon 2023 Ticket Pricing for Stukent Customers

Are you a Stukent customer looking to attend Marketing ProfCon 2023?
Great News! The longer you've been a Stukent customer, the bigger the discount you receive on your ticket to ProfCon!
Please contact your Customer Success Manager to get your discount code prior to purchasing your ticket.

Spring Break Customer Pricing

For Customers of 0-4 Years
$497
$ 347
00
  • for Customers of 0-4 years
Ends 4/15!

Regular Customer Pricing

For Customers of 0-4 Years
$497
$ 397
00
  • for Customers of 0-4 years

Spring Break Customer Pricing

For Customers of 5-6 Years
$497
$ 173
50
  • for Customers of 5-6 years
Ends 4/15!

Regular Customer Pricing

For Customers of 5-6 Years
$497
$ 198
50
  • for Customers of 5-6 years

All Stukent authors, speakers, and VIP customers (customers of 7+ years) get their ProfCon 2023 ticket for FREE!

Please reach out to your contact at Stukent to get your discount code to claim your free ticket!

ProfCon 2022 Recap

Check out the announcements made at ProfCon 2022!

ProfCon 2021

Stu shares his thoughts on the 2021 #1 conference for marketing educators.

ProfCon 2019 Recap

ProfCon 2019 was one for the books. Check out what other educators had to say about it!

Check out ProfCon 2022 sessions.

Join our Marketing ProfCon 2023 Facebook Group for updates.

See Frequently Asked Questions about ProfCon here.

View the Marketing ProfCon 2023 Agenda

2022 Professor of the Year

Debika Sihi

Associate Professor

Southwestern University

Professional Biography

Debika Sihi is an associate professor at Southwestern University. Before earning her Ph.D. in marketing at the McCombs School of Business, Dr. Sihi worked at Public Strategies, Inc. and Deloitte.

Dr. Sihi teaches digital marketing and a capstone course that focuses on innovation in business. She is cofounder of Southwestern University’s Lab for Innovative Ventures and Entrepreneurship (LIVE) and an avid supporter of Emancipet, an animal welfare organization in Austin, Texas. 

Dr. Sihi’s research explores technological innovations and disruptions in marketing. She has published works in peer-reviewed marketing and business journals, including the Journal of Marketing Theory and Practice, Journal of Research in Interactive Marketing, and the Journal of the Academy of Marketing Science.

Special Accomplishments 
Stukent Professor of the Month, September 2016.
Dr. Sihi is a CPA (certified public accountant). She loves keyword research for search engine marketing and researching the tax code. 

Five New Products Announced at ProfCon 2022

We announced new courseware and simulation bundles
during our annual conference for industry educators.

Navigate Your Personal and Professional Career
Experience the Pressure Without the Real-world Consequences
Tested Entrepreneurship Strategies that Work
Quickest Way for Students to Feel Confident with Their Money
Strategies for Major-league Marketing

Marketing All-access Pass

YOUR TICKET TO A FULL SUITE OF POWERFUL RESOURCES

At Stukent, we launch groundbreaking new products each semester and build better curricula for industry classrooms. We have a slate of fantastic marketing products, including everything you need to teach digital marketing, SEO, analytics, professional selling, and so much more.

Day 1

8:00 - 8:45 a.m. (MDT)

Stu Draper
Stu DraperCEO
Read More
Welcome/Kick Off

9:00 - 9:45 a.m.

Jack Labaugh
Jack Labaugh@username
Read More
Using Simulations to Improve Your Marketing Courses

LEARN. PREPARE. SHARE.

Upgrade Your Classroom with the #1 Conference for Marketing Educators!

Days
Hours
Minutes
Seconds
Registration for ProfCon 2023 is now closed. Please check back in for more updates!

10:00 - 10:45 a.m.

Jeff Larson
Jeff LarsonMarketing Professor at Brigham Young University
Read More
TBD
Michelle Charello
Michelle CharelloUniversity Placeholder
Read More
TBD
Laura Munoz
Laura MunozUniversity Placeholder
Read More
Thrive, do not just survive: Being ready for the next class disruption
Kinda Wilson
Kinda WilsonUniversity Placeholder
Read More
TBD

11:00 - 11:45 p.m.

Jason Earl
Jason EarlUniversity Placeholder
Read More
TBD
Nick Mattar
Nick MattarUniversity Placeholder
Read More
Teaching Entrepreneurial Digital Marketing
Donald Kelly
Donald KellyUniversity Placeholder
Read More
TBD
Jerry Rackley
Jerry RackleyUniversity Placeholder
Read More
What Every Leader Needs to Understand About Culture

12:00 - 12:45 p.m.

Scott Cowley
Scott CowleyUniversity Placeholder
Read More
How to Grow an Undergrad Program: A Case Study in Experimentation

1:00 - 2:00 p.m.

Mimic Pro
Read More
Mimic SEO
Read More
Mimic Content Marketing
Read More
Mimic Social
Read More
Mimic Intro to Business
Read More
Mimic Professional Selling
Read More
Mimic NIL
Read More
Mimic Services Marketing
Read More

Day 2

7:45 - 8:00 a.m. (MDT)

TBD
TBD
Read More
Welcome/Kick Off

8:00 - 8:45 a.m.

Karen Freberg
Karen FrebergPlaceholder University
Read More
Maximizing Your Effort and Personal Brand: How relationships can open up opportunities on and offline

9:00 - 9:45 a.m.

Mary Beth McCabe
Mary Beth McCabeTBD
Read More
TBD
TBD
TBD TBD
Read More
TBD
Radhika Duggal
Radhika DuggalUniversity Placeholder
Read More
TBD
Terry Sullivan
Terry SullivanTBD
Read More
Why Your Students Need to Learn About Project and Relationship Management

10:00 - 10:45 a.m.

Anna Stumpf
Anna StumpfTBD
Read More
TBD
Beth Egan
Beth EganTBD
Read More
TBD
TBD
TBDTBD
Read More
TBD
Shelley Wigley
Shelley WigleyTBD
Read More
Media Relations During a Crisis: Controlling the Narrative

11:00 - 11:45 a.m.

Joie Hain
Joie HainTBD
Read More
TBD
Ed Russell
Ed RussellTBD
Read More
TBD
Ralf Menhert-Meland
Ralf Menhert-MelandTBD
Read More
TBD
Diane Law
Diane LawTBD
Read More
TBD

12:00 - 12:45 p.m.

AJ Wilcox
AJ WilcoxLinkedIn Expert
Read More
TBD

1:00 - 2:00 p.m.

Mimic Email Marketing
Read More
Mimic Media Planning
Read More
Mimic Advertising
Read More
Mimic Personal Branding
Read More
Mimic Personal Finance
Read More
Mimic Analytics
Read More
Mimic IMC
Read More
Mimic Consumer Behavior
Read More

Day 3

7:45 - 8:00 a.m. (MDT)

TBD
TBD
Read More
Welcome/Kick Off

8:00 - 8:45 a.m.

Stukent Award Show + Brady
Stukent Award Show + BradyTBD
Read More
Detail TBD

9:00 -9:45 a.m.

Stukent Award Show + Brady
Stukent Award Show + BradyLora Parent
Read More
Simulations in the Classroom: Providing value to your students
Jamie Ward / Alisa Agozzino
Jamie Ward / Alisa AgozzinoTBD
Read More
TBD
Tim Marshall
Tim MarshallTBD
Read More
TBD
Jen Riley
Jen RileyTBD
Read More
TBD

10:00 -10:45 a.m.

TBD
TBDTBD
Read More
TBD
Elaine Winship / Tom Winship
Elaine Winship / Tom WinshipTBD
Read More
TBD
Steven Stromp / Kathy Aboufadel
Steven Stromp / Kathy AboufadelTBD
Read More
Incorporating the Balanced Scorecard into your Research Courses
Delancey Bennett
Delancey BennettTBD
Read More
The Power of Sports Marketing; A Historical View of One of the Most Influential Platforms in the World

11:00 -11:45 a.m.

Kristen Scheile
Kristen ScheileTBD
Read More
Human-centered Design for User Experience (UX)
Stacy Smollin Schwartz
Stacy Smollin SchwartzTBD
Read More
3 Years Wiser: What I Wish I Knew When I Launched a New Digital Marketing Program
Michael Dotto
Michael DottoTBD
Read More
TBD
Maribeth Kuzmeski
Maribeth KuzmeskiTBD
Read More
What Every College Athlete Needs to Know About Earning Income from NIL

12:00 - 12:45 p.m.

Mia Kagianas
Mia KagianasCanva
Read More
TBD

1:00 - 2:00 p.m.

Mimic Pubic Relations
Read More
Mimic Marketing Management
Read More
Mimic Digital Marketing Analytics
Read More
Mimic Market Research
Read More

Nespresso and free breakfast

The school with the most faculty in attendance will win

Butcher Box

The attendee with the most hours in attendance will win

"Virtual teaching kit" or
"Sustainable summer kit"

The two registrants with the most referrals will win

BarkBox

Two registrants who participate in the #PetsofProfCon on Twitter will win

$375 gift card

Two registrants who join the ProfCon Facebook group will win

More giveaways during the event

We’ll be giving out gift cards and t-shirts during the event so be sure to attend!

Level-up Your Teaching Skills at the #1 Virtual Conference for Marketing Educators

Connect with more than...

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Marketing Educators at ProfCon...

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Where: ProfCon 2021 is virtual!

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When : June 14 - 16, 2021

dollar price

Price: Free

Experience three days of growth and fun—brought to you by Stukent. Learn the latest in marketing education from fellow educators and industry professionals.

Learn From the Best in Academia

Prepare for Class With Free Resources

Share and Network With Other Educators

ProfCon 2021 Keynote Speakers

Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More

Personal Branding: How to Set Yourself Apart as an Educator Using Social Media Strategy, Brand Partnerships, and More

Karen Freberg | University of Louisville

Tee Up Your Students for Success: Creating T-shaped Marketers

Tee Up Your Students for Success: Creating T-shaped Marketers

Scott K. Wilder | Global Head of Customer Engagement, Advocacy, and Community at HubSpot

The Missing Pieces of Marketing Management

The Missing Pieces of Marketing Management

Terry Sullivan | Strategic Glue | Webster University

Enhancing the Mimic Social Experience: Building Case Studies for Your Students

Enhancing the Mimic Social Experience: Building Case Studies for Your Students

Jack LaBaugh | Brigham Young University - Idaho

COVID and Client-based Projects: Using Digitial Marketing Concepts to Turn Pandemic Problems into Opportunities

COVID and Client-based Projects: Using Digitial Marketing Concepts to Turn Pandemic Problems into Opportunities

Kristen Schiele | Cal Poly Pomona

Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses

Effortless Engagement: Using Tips and Technology to Create Interaction in Online Courses

Kinda Wilson | Oklahoma State University

5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course

5 Reasons Why Every Business Student Should Consider Taking A Professional Sales Course

Donald Cecil Kelly | The Sales Evangelist

ProfCon 2021 Breakout Sessions

Learn to Teach SEO: The Lightning Workshop

Learn to Teach SEO: The Lightning Workshop

Scott Cowley | Western Michigan University

"What Do I Ask?" Teaching Core Components of Market Research Surveys

"What Do I Ask?" Teaching Core Components of Market Research Surveys

Steven Stromp | Davenport University

Top 10 Social Media Marketing Skills Employers Value

Top 10 Social Media Marketing Skills Employers Value

Michelle Charello | Bryant University

How the Advertising Business Caught COVID-19

How the Advertising Business Caught COVID-19

Edward Russell | Syracuse University

Preparing Students for Jobs: Insights from 100K Entry-level Job Postings

Preparing Students for Jobs: Insights from 100K Entry-level Job Postings

Nathan David | John Carroll University

Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans

Not a Sprint: Using the P.A.C.E. Model to Craft Strategic PR Plans

Alisa Agozzino | Ohio Northern University

How the Advertising Business Caught COVID-19

How the Advertising Business Caught COVID-19

Brian Sheehan | Syracuse University

Digital Advertising Attribution: The Final Frontier

Digital Advertising Attribution: The Final Frontier

Jeff Larson | Brigham Young University

From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications

From Classroom to Conference Room: Teaching Consumer Behavior with a Focus on Real-World Applications

Radhika Duggal | NYU Stern School of Business

Using Improv as an Engagement Strategy to Teach Soft Skills

Using Improv as an Engagement Strategy to Teach Soft Skills

Jen Riley | Kansas State University

Strategies for Personally Engaging Students in Any Size Class — Online and In Person

Strategies for Personally Engaging Students in Any Size Class — Online and In Person

Maribeth Kuzmeski | Oklahoma State University

How to Teach and Learn Better Using Cases in Digital Marketing

How to Teach and Learn Better Using Cases in Digital Marketing

Mary Beth McCabe | National University

Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing

Avoiding Burnout: Guiding Students Through the Challenges of Social Media Marketing

Rafic Sinno | University of Dubuque

The Content Marketing Mindset: Turning Students Into Titans of Creativity

The Content Marketing Mindset: Turning Students Into Titans of Creativity

Nicholas O. Mattar | Wayne State University

From Idea to Invoice: Launching a Fee-for-service Campus Consultancy

From Idea to Invoice: Launching a Fee-for-service Campus Consultancy

Tim Marshall | Baldwin Wallace University

Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates

Scalable Digital Marketing: Program Architecture for Undergraduates and Graduates

Joie Hain | Clayton State University

From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies

From Education to Automation: Project-based Learning that Builds Digital Skills and Competencies

Bryan Adams | Nazareth College

Life Outside the Classroom: How Professors Can Connect With Industry Opportunities

Life Outside the Classroom: How Professors Can Connect With Industry Opportunities

Ryan Russell | University of Tennessee at Chattanooga

To Smile or Not to Smile: Emojis--the New Frontier in Consumer Engagement Across Digital Platforms

To Smile or Not to Smile: Emojis--the New Frontier in Consumer Engagement Across Digital Platforms

Sajna Razi | University of Illinois at Chicago

Social Media Cartography: Create a Course Map for Improved Instruction

Social Media Cartography: Create a Course Map for Improved Instruction

Kay Beckermann | Minnesota State University Moorhead

Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum

Graduate Perspectives on Social Media Education and the Real-world Experience Spectrum

Dr. Karen Sutherland | University of the Sunshine Coast

Hairy Arms and the Psychology, Practice, and Rigor of Design and Problem Solving in and out of the Classroom

Hairy Arms and the Psychology, Practice, and Rigor of Design and Problem Solving in and out of the Classroom

Ursula M. Bryant | University of Lynchburg

Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!

Flip Your Digital Marketing Course to HyFlex, Online, or Any Modality You Need!

Richard Hanna | Babson College

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