Day 1 | March 5, 2026

3:00 p.m.

Welcome

7:00 - 11:00 a.m.

Networking Excursion

Hike Papago Park

Explore Papago Park’s scenic desert trails, stunning rock formations, and panoramic views on this unforgettable hike.

Phoenix Zoo

Network with peers while exploring diverse wildlife and immersive exhibits at the Phoenix Zoo!

Desert Botanical Garden

Stroll through vibrant desert flora and stunning landscapes at the Desert Botanical Garden in Papago Park.

3:30 p.m.

Opening Keynote

Mindful-Pro for Professors

Sunish Mehta CPA. CGMA
Sunish Mehta CPA. CGMACalifornia State University Northridge

This hands-on workshop with the Mindful-PRO course is designed for faculty dealing with heavy academic demands. It uses evidence-based mindfulness grounded in neuroscience to shift the academic “PRO” state (Pressured, Restless, Overwhelmed) to Present, Ready, Optimized. Participants will learn how multitasking harms performance, apply the Compass of Mindfulness™ to their roles, and practice an 8-minute PRO Mindfulness Practice™ for use before key activities. The session focuses on practical tools to boost focus, decision-making, and professional sustainability in an academic setting.

4:30 p.m.

Breakout Sessions

Redefining Career Readiness in the Age of AI

Jennifer Little & Mike Cearley
Jennifer Little & Mike CearleySouthern Methodist University, FleishmanHillard

Explore how entry-level roles in PR, marketing, and communications are shifting and what the industry now expects from new graduates. This session provides clear guidance on the AI skills educators should prioritize to ensure students are using these tools both effectively and responsibly.

Coming Soon

Jennifer Little, Mike Cearley
Jennifer Little, Mike CearleySouthern Methodist University, FleishmanHillard

Explore how entry-level roles in PR, marketing, and communications are shifting and what the industry now expects from new graduates. This session provides clear guidance on the AI skills educators should prioritize to ensure students are using these tools both effectively and responsibly.

6:00 p.m.

Stukent Networking Fiesta

Expect drinks, a live mariachi band, chef-led guacamole making, a light fajita dinner, and a local keepsake. This evening is all about easy conversation, shared experiences, and starting ProfCon on a high note. Cowboy boots encouraged.

Day 2 | March 6, 2026

7:30 a.m.

Breakfast

8:30 a.m.

Welcome

8:45 a.m.

Morning Keynote

Official Title Coming Soon

Karen Freberg, Ph.D. & Dustin York
Karen Freberg, Ph.D. & Dustin YorkUniversity of Louisville, Maryville University

Get ready to build energy for the day with an incredibly interactive keynote focused on innovative, real-world learning exercises. You’ll walk away with a list of engaging assignments and real-world exercises that any educator could implement in their courses.

9:45 a.m.

Breakout Sessions

Soft Skills in the Age of AI

Dr. Benton Jones
Dr. Benton JonesBryan College

As technical tasks become automated, human soft skills are more critical than ever. This session introduces the AI+EQ Framework, highlighting the four essential emotional intelligence skills that help students thrive within AI-empowered workgroups.

From Onboarding to Consulting: Building Courses That Turn Students into Professionals

Christine White, M.S.
Christine White, M.S.University of Tennessee

As entry-level professionals’ expectations evolve, students want classroom experiences that lead to workplace success. This session explores designing courses that go beyond traditional assignments into real-world, resume-building work. Discover strategies for embedding experiential learning, industry collaboration, and skill development into a semester, ensuring students graduate prepared and proven.

10:45 a.m

Breakout Sessions

Purpose-Driven Learning: Uncovering Student Strengths Through Ikigai

Erika Mayor
Erika MayorUniversity of Miami

This session introduces an adaptable classroom project rooted in the Japanese concept of ikigai (“a reason for being”) to help students identify their strengths, passions, values, and career aspirations. Faculty will explore assignment design, real student outcomes, and practical tools for implementing purpose-driven, reflective, and career-focused learning across disciplines.

Using Interactive Activities to Strengthen Communication, Collaboration, and Critical Thinking

Chanda Gilmore, M.S.
Chanda Gilmore, M.S.University of Delaware

Learn how to use themed, scenario-based challenges—like a “Zombie Apocalypse” or a crisis response inspired by The Martian—to reinforce essential group communication skills. These classroom-tested activities require minimal materials and are easily adaptable for both undergraduate and graduate learners.

11:45 a.m.

Breakout Sessions

Building Student Accountability: Practical Strategies to Empower Success

Jason Van Acker
Jason Van AckerWisconsin Lutheran College

Shift the burden of learning from the instructor to the student with practical tools designed to foster ownership and self-direction. This session offers ready-to-apply strategies for creating a classroom environment where students take accountability for their own growth and achievement.

Designing A Dual-Layer GenAI Project for Marketing Courses

Dr. Kai-Yu Wang
Dr. Kai-Yu WangBrock University

Learn how to structure a project that combines individual AI skill-building with a collaborative client campaign. You’ll receive replicable templates and rubrics to help students use text, visual, and audio AI tools to create professional-grade content for real organizations.

12:30 p.m.

Catered Lunch & Stukent Reveal

1:45 p.m.

Breakout Sessions

The Experience Assessment Tool Every Marketing Educator Needs

Kathy Fredrickson & Ella Roux
Kathy Fredrickson & Ella RouxUniversity of Wisconsin - Oshkosh

Discover an assessment framework that helps institutions identify curriculum gaps, enables students to articulate real-world competencies, and gives employers confidence in hiring. Learn practical strategies to connect coursework, experience, and employability.

Stories and Students: Creating Connection in the Classroom

Dr. Christian Thompson
Dr. Christian Thompson Associate Professor at Frederick Community College

Transform the learning experience by using narrative techniques to foster an inviting and high-energy classroom atmosphere. Discover unique ways to connect with students, from using reality TV opening sequences to analyze first impressions to using Freakonomics to teach the power of persuasion.

2:30 p.m.

Breakout Sessions

Coming Soon

Dr. Benton Jones
Dr. Benton JonesBryan College

As technical tasks become automated, human soft skills are more critical than ever. This session introduces the AI+EQ Framework, highlighting the four essential emotional intelligence skills that help students thrive within AI-empowered workgroups.

Coming Soon

Dr. Benton Jones
Dr. Benton JonesBryan College

As technical tasks become automated, human soft skills are more critical than ever. This session introduces the AI+EQ Framework, highlighting the four essential emotional intelligence skills that help students thrive within AI-empowered workgroups.

3:30 p.m.

Breakout Sessions

Evidence-Based Teaching Strategies for Today’s Adult Learner

Professor Harjit Singh
Professor Harjit SinghNational University

Improve engagement and critical thinking for graduate and adult learners using research-informed instructional techniques. This session highlights immediately applicable strategies for structured discussion design, authentic assessment, and inclusive pedagogy tailored for the business classroom.

Coming Soon

Dr. Benton Jones
Dr. Benton JonesBryan College

As technical tasks become automated, human soft skills are more critical than ever. This session introduces the AI+EQ Framework, highlighting the four essential emotional intelligence skills that help students thrive within AI-empowered workgroups.

4:30 p.m.

Evening Keynote

The Teaching Sin of Omission: Unintentionally Setting Students Up to Fail

Alex Skinner
Alex SkinnerMountainland Technical College & Utah Valley University

AI, algorithms, and digital tools change every day. When curriculum does not keep up, students fall behind. This session challenges educators to move past outdated terms and focus on customer journeys and storytelling. Attendees will explore how teaching current, real-world practices helps students stay credible, confident, and ready for today’s digital marketing roles.

Day 3 | March 7, 2026

7:30 a.m.

Breakfast

8:30 a.m.

Welcome

8:45 a.m.

Morning Keynote

Teaching Tomorrow’s Workforce: AI Skills Every Student Needs, No Matter Their Major

Marcia Gomez, M.S.
Marcia Gomez, M.S.University of Miami

AI literacy is no longer just for tech majors; it is a foundational skill for all future professionals. Learn which specific GenAI competencies are essential for the upcoming workforce and how to integrate them across various disciplines and course levels.

9:45 a.m.

Breakout Sessions

The Happy Accident: Building Resilience in the Classroom When Things Don't Go as Planned

Dr. Shelley Wigley
Dr. Shelley WigleyUniversity of Texas at Arlington

Turn classroom disasters into “crisis communication” lessons by teaching students how to pivot when real-world projects go sideways. This workshop shares techniques for building student resilience and flexibility when clients go MIA or project parameters suddenly change.

Bringing Real-Life Tools and Trends into the Classroom Learning Experience

Melanie Kennedy
Melanie KennedyUniversity of Oregon

Stay ahead of the curve by identifying the latest industry trends and software that students will encounter on Day 1 of their careers. This session focuses on practical ways to weave current tools into your existing assignments to keep your course content fresh and relevant.

10:45 a.m.

Breakout Sessions

From Classroom to Career: Advancing Social Mobility with High-Impact Practices

Joie S. Hain, DBA
Joie S. Hain, DBAClayton State University

Explore how immersive simulations and ePortfolios can serve as powerful drivers of social mobility for students from all backgrounds. This session demonstrates how to embed long-term, hands-on learning into your curriculum to build the professional confidence students need for upward career moves.

Belonging in the Age of AI: Preparing Students for College & Career Success

Dr. Terrell Strayhorn and Ms. Leanna Davis
Dr. Terrell Strayhorn and Ms. Leanna DavisVirginia Union University, Clinical Specialist with Inspire

As artificial intelligence (AI) reshapes industries and the future of work, higher education faces a dual challenge: equipping students with technical skills while fostering the transferable skills that employers value most—adaptability, collaboration, and belonging.

In this presentation, we’ll explore how sense of belonging is a critical predictor of student success and how this intersects with AI adoption and career readiness in today’s classrooms. Attendees will leave with practical strategies for faculty and career services professionals, including:

  1. Inclusive AI teaching strategies
  2. Collaborative, real-world AI projects
  3. Career readiness frameworks

11:45 a.m.

Closing Keynote

Is Anybody Listening? Maintaining Student Attention Through Influence

Dr. Danaka Porter, PMP, Dan Farkas MBA, Nichole Santee
Dr. Danaka Porter, PMP, Dan Farkas MBA, Nichole SanteeUniversity of Lethbridge, Ohio University, University of Texas Arlington

Combat digital distraction by applying the principles of neuroscience and “influencer relations” to your classroom management. Learn how to reverse the trend of smartphone addiction and reclaim student attention to foster deeper, more meaningful engagement.

12:30 p.m.

End

Office Closure | Winter Break

Please note that our offices will be closed for the Winter Break, Wednesday, December 24, 2025, through Friday, January 2, 2026.  

During the break, Stukent Support will be monitoring incoming emails for urgent requests.  We will resume normal business hours and respond to all emails and voicemails in the order received beginning Saturday, January 3, 2026, at 6:00 PM MT. 

Office Closure | Thanksgiving

Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.

We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.

Office Closure | Labor Day

Please note that our offices will be closed on Monday September 1, 2025  in observance of Labor Day.

We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.