For attendees participating in the Networking Day excursions (Wednesday, June 14), please meet in the parking lot of the Hilton Garden Inn (700 Lindsay Blvd Idaho Falls, ID 83402) between 7 and 7:25 a.m. to receive your badge and get situated on the bus so we can depart by 7:30 a.m.
All attendees, including those participating in the Networking Day activities, will officially check in and receive conference swag on the morning of Thursday, June 15, at the Hilton Garden Inn.
7:30 a.m.: Departure
The bus leaves from the Hilton Garden Inn. A light breakfast will be served. Travel time to the park is approximately two and a half hours; a rest stop will be available in West Yellowstone.
10:30 a.m.: Grand Prismatic Spring
Stroll around one of the world’s most famous hot springs!
11:30 a.m.: Old Faithful
Witness Yellowstone’s most famous geyser in action! Once the geyser erupts, Stukent will provide lunch.
1 p.m.: Grizzly & Wolf Discovery Center
After lunch, visit the Grizzly & Wolf Discovery Center, a nonprofit wildlife park. Stukent will provide tickets.
2:30 p.m. – 6:30 p.m.: Free Time in West Yellowstone
Take the afternoon to explore on your own, purchase souvenirs, and eat dinner.
6:30 p.m.: Departure from the Park
7:30 a.m.: Departure
The bus leaves from the Hilton Garden Inn. A light breakfast will be served. Travel time to the park is approximately two and a half hours.
10:30 a.m.: Jackson Hole Mountain Resort
Stukent will provide tickets for the resort’s Aerial Tram. For more information, please visit the Aerial Tram page.
Lunch on your own. Click here for a list of available restaurants .
1:00 p.m.: Jenny Lake
Stroll around one of the most beautiful lakes in the Grand Teton National Park!
2:30 p.m. – 6:30 p.m.: Free Time in Jackson Hole
Take the afternoon to explore on your own, purchase souvenirs, and eat dinner.
6:30 p.m.: Departure
The check-in desk will open at 7:15 a.m. at the Hilton Garden Inn (700 Lindsay Blvd Idaho Falls, ID 83402). All attendees (including those who participated in the Networking Day excursions) will need to check in here in order to receive conference swag and participate in the conference sessions, giveaways, and other ProfCon activities. The check-in desk will remain open throughout the conference for those arriving later or for any attendees with questions.
In this session, you'll learn how to apply service marketing principles to pedagogy to improve student outcomes, unite marketing theory with best practices in online and immersion education, and take away actionable ideas for your classroom.
Kate Eaton, Ph.D., is an award-winning teacher and administrator, serving as the assistant dean for MBA programs and a clinical associate professor of marketing in the W. P. Carey School of Business at Arizona State University. Kate works with faculty, staff, and students to guide innovations in undergraduate and graduate teaching; help navigate the changing landscape of higher education; and consistently drive quality improvements and excellence. Kate has developed several online and immersion classes, implementing flipped classrooms, experiential learning, new assessment techniques, and conceptual framework teaching strategies to maximize student learning.
The popularity and demand for education in professional sales has skyrocketed. Thousands of students want to take sales classes, and companies are donating millions of dollars to universities’ sales programs in hopes of recruiting top talent. However, despite its popularity, sales education is still emergent — about 50% of universities with a full sales curriculum have launched their programs within the last 10 years! We are still learning much about how to build a sales program. How can professors capitalize on this growing movement, excite students, gain administration support, and increase funding from outside companies? This presentation will talk about how professors can jump on the sales bandwagon by covering three topics: one, where does sales education fit within a business school? Two, how can professors develop partnerships with outside companies? And three, what are the up-and-coming trends that companies want students to learn from a sales education?
B.J. Allen is an assistant professor of marketing at Brigham Young University in Provo, Utah. Prior to moving to Brigham Young University, B.J. worked as an assistant professor of marketing at the University of Arkansas. B.J. earned his bachelor's in business management from Brigham Young University and his Ph.D. in marketing from the University of Texas-San Antonio. His research interests include marketing strategy, new product innovation, professional selling, and marketing strategies in networked markets. His research has been published in leading academic journals such as the Journal of Marketing, Journal of Retailing, Journal of Product Innovation Management, and Journal of Cultural Economics. He serves on the editorial board of the Journal of Product Innovation Management.
B.J. currently teaches or has taught new product innovation, marketing strategy, and professional selling. He was a finalist for the Matthew Joseph Emerging Scholar Award and the Journal of Marketing Best Paper Award. B.J. also received the PDMA (Product Development Management Association) Best Dissertation Award. In 2020, B.J. was awarded the Walton College of Business Outstanding Teacher of the Year. He loves sports, being outdoors, and spending time with his awesome family. He resides in Provo, Utah with his wife Angie and their five children.
Along with determining a target audience and identifying their pain points, choosing the right message for a product or service is the foundation of marketing. Students can create all the brilliant marketing ideas in the world, but if they can’t pitch those ideas with confidence and purpose, there's no point!
How can we help students be more confident in sharing their content? In this session, Tara L. Williams will discuss presentation anxiety, provide strategies to help students identify it, and discuss tools and strategies that you, as an instructor, can use to help build confidence in your students so they can pitch with confidence and purpose.
Developing public speaking skills isn't just for public speaking classes, but an interdisciplinary responsibility.
Tara L. Williams is the author of "Public Speaking: Learning to Share with Confidence & Purpose," and has been
teaching at the Medicine Hat College in Alberta, Canada for 15 years. In teaching public speaking, she loves creating a challenging environment where students can grow in their abilities, embrace their uniqueness while delivering, and increase their comfort when sharing with an audience.
Along with being a college instructor, Tara is also a business transformation specialist at the City of Medicine Hat. In this role, she facilitates change through project management, plans and implements training, conducts research, creates business cases, and more. She holds a master's in interdisciplinary studies and a bachelor's in commerce, both from the University of Saskatchewan. Her degrees help her understand the impact of ideas and innovation on an organization and the resulting community.
A dynamic and dedicated community leader, Tara also works to eliminate period poverty in her city and is the momma to two bright littles.
In most universities, the entry-level marketing course is a foundation, intro, or principles course with a mixed population of students and degrees. Most students take the course out of obligation rather than desire. However, every student can benefit from learning how to properly tell the story (advertising) to the right people (target market) at the right time (needs-based). So, how do you create a course that students see as beneficial? Join this session to learn more, including how to have your students say that group work was their favorite part of the class!
Dr. Shelly Zaldivar is the department chair and graduate coordinator for the business department of Southwestern Assemblies of God University (SAGU). She also teaches business and marketing courses and enjoys speaking opportunities within and outside the university. Additionally, Shelly is the program coordinator for the marketing program at SAGU. When available, she consults with businesses and church, ministry, and nonprofits on their marketing and leadership growth.
Learn how to go beyond the basic analytics provided by social media platforms like Facebook and Twitter by doing your own customized analysis of a brand's or organization's social media engagement data. Then, turn your knowledge into hands-on activities that make great in-class exercises for a variety of marketing courses, including social media marketing and marketing research. Examples and assignment materials ready for immediate use will be provided.
Holly Syrdal is a researcher and teacher of marketing with a passion for developing and disseminating knowledge, collaborating with businesses and non-profit organizations, and positively impacting lives. She is an assistant professor of marketing at Texas State University in San Marcos, TX, where she teaches digital marketing, social media marketing, marketing research, and promotion strategy in face-to-face, online, and hy-flex formats. Her research interests include social media engagement, influencer marketing, and storytelling.
Before joining the faculty at Texas State, Holly earned her Ph.D. in marketing from the University of Texas at Arlington and taught at Southeastern Louisiana University and the University of Southern Mississippi. Before pursuing her Ph.D., Holly gained business experience in B2B and B2C environments, working as the marketing coordinator for the largest coffee service company in the U.S. and as a graphic designer in the marketing department of a regional health care provider.
Holly is originally from New Orleans and enjoys spending time with her husband and daughter exploring the Austin area where they currently live in addition to traveling and playing with her three rescue dogs.
Student agencies are nothing new for marketing and communication programs — they provide students with exceptional experiential learning opportunities and real-world experiences with clients in the industry. However, how does one build a student agency that aligns with university goals, industry trends, and student and professional expectations? How can a student agency bring brand recognition and donations to a program and university? This presentation will discuss these points while highlighting these strategies, best practices, and insights from building the University of Louisville’s new student agency, The Bird’s Nest.
Karen Freberg (@kfreberg) is a professor in strategic communications at the University of Louisville, where she teaches, researches, and consults in social media strategy, public relations, and crisis communication. She is also the new director of The Bird’s Nest, a full-service student agency focused on strategic communication and social media at the University of Louisville. Karen is also an award-winning author and has written several books, including "Social Media for Strategic Communications: Creative Strategies and Research Based Applications" and "Discovering Public Relations: An Introduction to Creative and Strategic Practices." She is also an adjunct instructor at West Virginia University and NYU.
Karen has worked on several consulting opportunities with General Motors, NATO, Churchill Downs, Adidas, Adobe, Facebook, Chipotle, HubSpot, Sun Tan City, Brown-Forman, The Breeders’ Cup, DHS, CDC, Hootsuite, Colorado Ski Association, and Firestorm Solutions. Karen has coordinated and advised various companies on the areas of social media pedagogy and certification programs, such as Cannes Lions (cochair of the Cannes Lions Educator Summit), Hootsuite (Advanced Social Media Certification and #HootAmb), Meltwater (certification program and contributor), Adobe (EDUMax Thought Leader and Adobe Education Leader), Facebook Blueprint (Subject Matter Expert), and HubSpot (Education Founding Member).
This session will focus on what students want and need to know in an ever-changing work environment. There is often a gap between what instructors think students should know and what they really need to know — and much goes far beyond hard marketing skills. We'll explore strategy, execution, and management from the perspectives of instructors, students, employers, and clients.
Terry Sullivan has more than 30 years of experience as a corporate executive, entrepreneur,
consultant, and professor. In addition to several start-ups including a successful exit of his first
company, Terry has worked for a variety of small and large companies and is the Founder and President of Strategic Glue,
a marketing consultancy in St. Louis, Missouri. As an Assistant Professor and Adjunct Professor in
the School of Communications and the School of Business at Webster University (also in St. Louis,
Missouri), Terry has 14 years of higher education experience and is the author of two
Stukent courseware titles, Marketing Management Today and Brand Management & Strategy:
Building & Sustaining a Valuable Brand. Terry studied English and
management as an undergrad and has a master’s degree in International Business from Saint
Louis University. Terry is married with two sons and enjoys songwriting, guitar playing, movies, reading, exercising, and occasional skateboarding.
In this session, we'll discuss how to build an agile approach to turning data into actionable insights, including how to harness the power of data to drive business outcomes and deliver value to customers.
Priyanka possesses more than a decade of progressive experience in consulting and teaching core marketing subjects, research, and data analytics. She is dedicated to the dissemination of knowledge, mentorship, and student success. Priyanka enjoys working with diverse student populations and enjoys developing optimal educational practices. She has published empirical papers in leading international journals based on modeling and analysis of primary data; developed strategies; and consulted companies on customer relationship management.
Priyanka is a passionate teacher who has won awards for excellence in experiential teaching. Her research interests include the integrated world of social media and digital environments, as well as sustainability. Priyanka is a professor of marketing and analytics at Hult International Business School in San Francisco.
Educating the next generation of social media managers requires a special emphasis on several important concepts. First, students must learn to manage negative customer communication toward brands; second, they need to understand how to communicate with diverse audiences with a range of backgrounds and experiences; and third, they should establish personal support systems and mental health guardrails for a job that demands constant creativity and availability.
Jana Thomas has spent nearly 20 years in marketing, advertising, and communications with expertise in multimedia campaign development, search engine marketing, and social media. She also owns a social media consulting company that specializes in film and family entertainment brands and employee training in social media strategy and content development.
Jana is a professor of practice in the A.Q. Miller School of Media and Communication at Kansas State University. She conducts research in the areas of adolescent media use, digital citizenship, and social media manager health and well-being.
At a recent marketing job fair on campus, our graduating seniors were asked over and over by employers, "Do you know how to do prompts? Because if you do, you're hired!" Teaching our students how to use new artificial intelligence (AI) technology such as ChatGPT is imperative for them to be competitive in a tech-savvy marketplace. In this session, you will gain a better understanding of how to use prompt engineering in the classroom to help your students level up and market themselves upon graduation. ChatGPT is something marketing educators have to embrace and work with rather than resist. Come learn how to do just that!
Christina Kalberg joined the Fermanian School of Business (FSB) at Point Loma Nazarene University (PLNU) as an adjunct professor in 2013 and was hired as an assistant professor of marketing in 2020. She has over 20 years of experience in marketing, including brand awareness, B2B and B2C marketing, fundraising, public relations, public advocacy, public speaking, and leadership. Additionally, she has served as a senior-level executive and fundraiser for nonprofit organizations, raising over $40M. Christina is currently in the process of completing her DBA in marketing at Anderson University.
Few businesses change as fast as the advertising business. In 2021, the agency Mischief @ NoFixedAddress didn’t exist; by 2022, the were the Agency of the Year from Ad Age. None of us want to send our students into the modern world of advertising prepared for the 1990s, rather than 2025. In this session, we'll discuss how to manage the Metaverse, ChatGPT, and changing agency models.
Ed Russell spent 25 years in the advertising business working for some of the largest and best-known firms in the world, including Saatchi & Saatchi, Leo Burnett, and J. Walter Thompson. He has worked on most every product category in nearly every
market around the globe.
After living and working around the world, Ed decided to pursue his true passion and joined the SI Newhouse School of Public Communication at Syracuse University in 2003, where he has been teaching for 19 years. He is the author of three books, two of which are courseware with Stukent.
In this session, Joie Hain will discuss how to convert a simulation into a High Impact Practice. High Impact Practices increase student engagement, which results in more robust learning and better student retention. Hain will present High Impact Practice definitions and examples of ways to implement them with simulations.
Joie Hain is a 2015 graduate of Kennesaw State University with a DBA in marketing. She joined Clayton State University in 2018 after 20 years in commission-based sales, consistently receiving industry awards for superior sales volume. Joie teaches asynchronous online undergraduate professional selling courses and graduate and undergraduate digital marketing and social media marketing classes. Upon joining Clayton State, she developed an online MBA concentration in digital marketing for her university.
In 2021, Joie was honored with Stukent’s Professor of the Year Award. Joie is highly engaged in her community, has two daughters, a son-in-law and a grandson, with whom she spends all her available time.
Western Governors University (WGU) pioneered career-relevant, competency-based education. This session will discuss marketable skills research and how that can be applied to course and program development. Skills research sources will be presented and the mapping of skills to course competencies will be explored. The goal of this session is to expand skills-based education to enhance student marketability and employability.
Dr. Sandra Sjoberg is the associate dean and director of Marketing & Innovation Programs at Western Governors University. She has redeveloped the undergraduate marketing program and recently launched two new graduate marketing programs at WGU. Sandra has 12 years of classroom experience teaching at Mount St. Mary’s University in Emmitsburg, Maryland, where she developed an international marketing program that included team-teaching and short-term study abroad programs with South Ural State University in Chelyabinsk, Russia. She authored a Fulbright grant and brought the first Fulbright Scholar to Mount St. Mary’s University Bolte School of Business. Prior to academia, Sandra had over 16 years of consumer product industry experience with Newell Rubbermaid, The Coca-Cola Company, Kraft Foods, Nabisco Foods Group, and Pepsi-Cola. She has a Ph.D. in applied management and decision sciences from Walden University, holds an MBA in marketing from Vanderbilt University, and a bachelor's degree in marketing and finance from the University of Baltimore.
The pandemic tripled the e-commerce industry's website traffic and competitiveness. Today’s e-commerce marketer needs to ensure the fundamentals of convenience, connection, and customer service are up to par with the change in online consumer demands and expectations. The value of providing a humanistic connection in e-commerce marketing and experiences is what sets some e-commerce businesses over others. This presentation will provide industry best practices and show how they can be used in the classroom.
Dr. Kyle Allison is a senior executive in the e-commerce and digital marketing industry. With close to two decades of experience, he has worked for major retail corporations such as Best Buy, Dick’s Sporting Goods. & AAFES. He is currently the Chief Revenue Officer for the Digital Marketing Agency, Frozen Fire. He leads digital marketing teams over e-commerce, analytics, digital marketing, and more. His passion is focusing on data-driven and consumer-centric digital strategies.
In addition, Kyle has taught digital marketing & ecommerce at schools such as the University of Florida, the University of Wyoming, Wake Forest University, and others. Lastly, he has authored several publications and books in the field, and is currently authoring the upcoming e-commerce book and courseware for Stukent!
The marketing field grows more dynamic and innovative by the semester. Integrating entrepreneurship into marketing curricula allows business programs to stay on the cutting edge and equip students with skills to thrive in today's business environment. This session will explore the options for incorporating entrepreneurship into marketing curricula and practical strategies for creating engaging and impactful student learning experiences. Participants will gain insights into how entrepreneurship can help marketing students develop critical thinking, problem-solving, and decision-making skills, as well as increase students' ability to identify and pursue opportunities.
Dr. Jen Riley is an assistant professor at Purdue University, with a unique background in sales, entrepreneurship, and marketing in both scholarship and practice. Prior to her academic career, Jen was an award-winning entrepreneur and marketing consultant, where she developed a keen understanding of the business world and the importance of skills needed for success.
Jen is deeply committed to helping her students connect their career aspirations with their personal passions and goals. Her innovative teaching style and expertise in building interactive business curricula have made her a highly respected and sought-after educator.
In addition to her work as a professor, Jen remains actively engaged in the business community, regularly consulting with small businesses and organizations on marketing and strategic planning initiatives. She is a passionate advocate for entrepreneurship and innovation and is dedicated to inspiring the next generation of business leaders.
How do we tell a data-driven story that excites and drives innovation in the classroom and the conference room? In this session, Melissa will share what 20 years as a Disney cast member taught her about the art of storytelling and how to use it to present ideas, data, and results. While testing, research, and analytics are critical to business decisions, creating a data-driven story is essential to drive transformation. Let Melissa show you how she integrated this art into her classroom to enhance presentation skills and prepare the next generation of marketers to drive innovation.
Dr. Melissa Dennis is an assistant professor of marketing in the School of Business and Education at Gwynedd Mercy University. She earned her DBA from the Crummer Graduate School of Business at Rollins College.
Before entering higher education, Melissa worked in customer relationship and customer experience marketing for Disney Parks, Experiences, and Products supporting integrated messaging across digital touchpoints.
Melissa’s research activities include customer journey mapping and personalized targeting for
message relevancy across phases. She is also passionate about marketing metrics and analytics and how to communicate results to tell a story and drive marketing innovation.
Join us for an exciting session exploring the cutting-edge intersection of social media marketing, artificial intelligence (AI), and augmented reality (AR). In this session, Michelle Charello, author of "Essentials of Social Media Marketing," will dive into how leading social media platforms and brands are leveraging AI and AR to create immersive and personalized marketing experiences. Discover how students can harness the power of AI as social media marketers to drive engagement and deliver exceptional results for brands. Furthermore, this session will explore how professors in the marketing field can integrate these revolutionary technologies into their classrooms to equip students with the skills necessary to thrive in the digital landscape. This session will empower you with actionable insights to stay ahead in the dynamic world of social media marketing.
Michelle Charello, author of the "Essentials of Social Media Marketing" courseware, currently serves as vice president of marketing at an innovative Energy-as-a-Service organization. In this capacity, Michelle is responsible for leading the marketing strategies to help energy-intensive private- and public-sector organizations unlock ambitious energy transformations.
Prior to this role, Michelle spent over a decade in various global and North American marketing and communication roles for a Fortune 500 company, where she was known as a marketing expert, strategic thinker, and self-starter. Her professional highlights include holding a leadership role in an integrated marketing transformation, growing the social media followers of a CEO in the global top 60 by more than 260,000 followers, and managing an international online education program with 800,000 users. Michelle taught digital marketing at Bryant University as an adjunct faculty member and holds an MBA from Texas A&M University and a B.S. from Bryant University.
In this session, you'll learn how to stack the deck so that students do their very best work in your classes. From creative content that lands jobs to industry-quality client consulting and award-winning case competitions, you'll learn about the principles and approaches that get great results (thanks to plenty of trial-and-error).
Let's face it — staying fully up-to-date with all digital marketing trends is impossible. However, it is feasible to stay current on the most important trends with a minimal investment of time. In this session, we'll discuss efficient trend tracking and keeping your course on your industry's cutting edge in less time.
Jeff Larson is a professor of marketing at Brigham Young University, where he has taught courses in marketing research and internet marketing since 2007. Jeff received a master’s degree in applied economics and a Ph.D. in marketing from the University of Pennsylvania, Wharton School of Business.
In this session, Jerry Rackley will cover the importance of establishing a classroom culture and provide actionable insights that can be implemented in your own course.
Jerry Rackley is an assistant professor and assistant department head for the School of Marketing and International Business in the Spears School of Business, Oklahoma State University. His diverse marketing background includes 40 years of industry experience at some of the world’s largest companies and small start-up organizations. He continues to serve as a marketing consultant, which enables him to bring a rich, current, and practical marketing perspective into the classroom. Rackley is the author of "Marketing Analytics Roadmap: Methods, Metrics, and Tools," and coauthor of the "Modern Marketing Principles" and "Services and Experience Marketing" courseware.
As educators, we play a crucial role in shaping the future of the marketing industry by empowering the next generation of marketers with the skills and knowledge they need to succeed. In this session, we'll discuss practical approaches to teaching SEO and digital marketing concepts that will allow your students to stay ahead of the curve and excited about inbound marketing.
Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of "SEO Strategy & Skills," a college courseware published by Stukent. When Steve isn't leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life and embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve is building the Academy of Search. He also volunteers his time to help improve transparency and industry standards as an agency trainer.
In this session, you'll learn the top 10 proven ways to create and sustain student interest semester after semester, including active learning, and exceptional work.
Dr. Maribeth Kuzmeski is the president of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the financial services industry. Red Zone Marketing's primary focus is designing innovative marketing and business growth initiatives. Maribeth has written nine books on marketing and is also a professor at Oklahoma State University teaching marketing and personal branding, including name, image, and likeness (NIL) for student-athletes. She founded the OSU Brand Squad to assist student-athletes. She has a bachelor’s degree from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a Ph.D. in business administration from Oklahoma State University.
In this session, we'll discuss using social media in the classroom as a way to increase retention, participation, and foster a much stronger connection between students and the instructor. In a post-Covid world, university students are searching for the community that dominated their final years of high school or freshman year of college — we'll discuss ways to help alleviate that need.
Sophia Zaft is a Grand Canyon University professor, busy mom, and Boston Terrier lover who resides in Phoenix. Since joining GCU since 2013, Zaft has led the undergraduate program in social media. She loves experimenting with social media as a teaching tool in the classroom. After working in strategic social media for 15 years, her favorite things are community management, trying new apps, and watching all student’s first "aha!" moments.
Timothy is a seasoned marketing executive with two decades of experience at global brands such as Live Nation/Ticketmaster, Jerry Bruckheimer Films and TV, Fortune 500 companies, and various celebrity clients. As vice president of marketing at Live Nation, Tim's marketing team drove millions in ticket sales and grew a social audience to more than 16 million followers. Timothy is adjunct faculty at San Diego University for Integrative Studies, and he is head of marketing for mission-oriented edutainment company Million Stories, a project of the Singleton Foundation for Financial Literacy. Timothy is a graduate of Boston University and an MBA candidate at Quantic School of Business.
As academics, we work to teach principles, but are your students prepared to shine in the marketplace? In this session, we'll discuss how to teach application along with principles, create great teaching moments, keep your curriculum fresh, and provide students with situational marketing assignments.
Lisa has a unique perspective on the Millennial generation, which she gained through her work as a marketing professor and coffee bar owner. Lisa has developed strategy for a variety of products and services, and she finds her greatest joy in the "ah-ha!" moment when her research and strategy collide and products and services succeed.
To relieve stress, she spends time with her two active children, runs as fast and as far as time will allow, does CrossFit with some of her former students, and rolls on the mats with a great coach for Brazilian Jiu Jitsu. She loves learning new things, and the more active they are, the better!
Join fellow professors as they discuss the efficacy of Stukent Simtenships™ in higher education.
Members of the panel:
Lisa Kuhlman - Associate Professor in the School of Business at Southern Adventist University
Ryan Russell - Associate Lecturer in Marketing at University of Tennessee at Chattanooga
Rebecca Cooney - Scholarly Associate Professor of Strategic Communication at Washington State University
In this session, we'll discuss how to build a winning GTM strategy with a focus on being a product marketer. We'll also cover other industry roles that are strategic and go beyond digital marketing, branding, or sales.
Wynona Benson is a senior director of product marketing for SAP, a top multinational technology company. Her focus at SAP is the flagship line of products S/4HANA Cloud, which is one of the biggest and most complex cloud products in the technology industry.
Prior to SAP, Wynona spent over a decade in various marketing and corporate strategy roles, from small seed-stage startups to some of the biggest companies in the world. She helps companies find their product market fit, craft go-to-market strategy, and help launch new products and penetrate new markets, including international expansions. Wynona taught marketing management at Brigham Young University - Idaho, and is currently teaching strategy and economics as an adjunct professor at Brigham Young University. She holds an MBA from Texas A&M University and a bachelor's from Brigham Young University - Idaho.