In this assignment, students will analyze the public relations strategies used by Taylor Swift* in her product launches and identify the key lessons that can be applied in the field of PR. The final assignment will be submitted as an essay or slide show presentation (student preference) and will show a thorough analysis of the “Midnights” launch, clearly show strategic relevance and key lessons learned, and research to support a strategic communication plan for a product of their choosing based on the lessons learned from Taylor Swift.
*Taylor Swift does not endorse, sponsor, or have any affiliation with Stukent and/or Stukent’s products.
More engagement from your students. Making them think outside of the box and get creative based on successful product launch strategies.
More time to teach. We've done a lot of the heavy lifting for you, so now you can teach class the way you've always wanted.
Supplemental material to fill the gaps in your course. This assignment is free for you to use in conjunction with the courseware.
Please note that our offices will be closed for a Winter Break Wednesday December 24, 2025 through Thursday January 1, 2026.
During the break Stukent Support will be monitoring incoming emails for urgent requests. We will resume normal business hours and respond to all emails and voicemails in the order received beginning Friday, January 2, 2026, at 6:00 AM MT.
Please note that our offices will be closed on Thursday, November 27th, and Friday, November 28th, in observance of Thanksgiving Day.
We will resume normal business hours beginning Saturday November 30th, at 10:00 AM MT.
Please note that our offices will be closed on Monday September 1, 2025 in observance of Labor Day.
We will resume normal business hours and respond to all emails and voicemails beginning Tuesday, September 2nd, at 6:00 AM MT.