Marketing Principles

Simternship + Courseware

Stukent Marketing Principles Simternship™ has an immersive story line that mimics real-world challenges. Auto-grading and personalized feedback make the simulation scalable for all class sizes.

Enhance Learning with this
Go-to-Market
Product Launch Simulator

Stukent Marketing Principles Simternship™ has an immersive story line that mimics real-world challenges. Auto-grading and personalized feedback make the simulation scalable for all class sizes.

Learning Objectives of the Simternship™:

Perform primary and secondary research
Manage a budget
Develop a positioning statement
Select a product and set pricing
Create an advertising mix and promotions plan
Set up distribution channels
Analyze sales data to optimize pricing, ad spending, and distribution

Video Case Studies

Provide Real-world Client Projects

Compatible with Varying Class Sizes

Whether your principles of marketing course has 10 students or 300, the Video Case Studies provide practical learning opportunities.

Individuals or Teams

Students have opportunities to learn from one another as they solve the struggles posed in the Video Case Studies.

Real-world Cases

Students face real marketing problems experienced by actual businesses.

Chapter 1: Introduction to Marketing

Chapter 2: Marketing Research

Chapter 3: Segmentation and Target Marketing

Chapter 4: Positioning

Chapter 5: The Buyer Behavior Process

Chapter 6: Introduction to Product Management

Chapter 7: Services Marketing

Chapter 8: Brands and Brand Management

Chapter 9: Retail

Chapter 10: Pricing Products and Services

Chapter 11: Promotions Overview and Focus on Advertising

Chapter 12: Digital Marketing and SEO

Chapter 13: Social Media Marketing

Chapter 14: Distributing Products

Chapter 15: The Marketing Environment

Chapter 16: The Marketing Plan and Analytics Process

Annually Updated Courseware

130+ Educator Resources

Access to Stukent’s Support Team

with a 96.4% customer service rating