Enhance Learning with this
Go-to-Market
Product Launch Simulator
Stukent Marketing Principles Simternship™ has an immersive story line that mimics real-world challenges. Auto-grading and personalized feedback make the simulation scalable for all class sizes.
Learning Objectives of the Simternship™:
Perform primary and secondary research
Manage a budget
Develop a positioning statement
Select a product and set pricing
Create an advertising mix and promotions plan
Set up distribution channels
Analyze sales data to optimize pricing, ad spending, and distribution