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The Mimic Simulation Platform is unlike any other corporate training on the market. This unique approach gives users experience with managing real-world job assignments, budgets, timelines, and more in a safe, simulated environment.

Stukent’s simulations are designed in collaboration with industry experts and top academics. These engaging, easy-to-implement solutions are powerful tools for any training environment.

Find the training that works for you

Stukent Learning & Development simulations and trainings offer flexible, hybrid training designed to improve your employee training offerings from onboarding to upskilling.

Our courseware is used by some of the largest global brands on the planet. ​

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See Inside the Simulations

Mimic Pro

Digital Marketing Simulation

Real-world Experience.

Mimic Pro is a digital marketing simulation designed for the doers.
Search, display, and shopping ad creation and optimization are essential components of digital marketing, but it’s challenging to give students hands-on experience with managing ads. Mimic Pro gives students the opportunity to manage over $125,000 in ad budget across search, display, and shopping ad campaigns. They will also learn about landing page optimization, audience targeting, and KPI analysis.

Why Stukent?

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Training Cohort Examples

Business

Simulate fundamental business functions with ease! Stukent's business training solutions include subjects like human resources, supply chain, sales, finance, analytics, and more.



Subjects & Simulations

Intro to Business
Business Analytics
Business Research
Business Writing

Digital Marketing

It's essential to understand how to integrate multiple digital marketing tools into a seamless campaign. Keep your skills current with today's industry, easily and efficiently!



Subjects & Simulations

Pay-per-click
Email Marketing
Content Marketing
Search Engine Optimization
Digital Marketing Analytics

Marketing

Take a fresh approach to time-tested marketing tools! From marketing principles to consumer behavior, research, and more, you can keep your skills on the industry's cutting edge. 



Subjects & Simulations

Marketing Principles
Consumer Behavior
Market Research
Integrated Marketing Communications
Services Marketing

Professional Sales

Learning to be a great salesperson isn't just for sales professionals! Practice key sales techniques such as CRM analysis, customer interactions, product demonstrations, and more.



Subjects & Simulations

Professional Selling

Marketing Analytics

Train your team to make powerful, data-driven decisions! With Stukent's solutions, you can tackle raw data, mdata technologies, A/B testing, and market segmentation! 



Subjects & Simulations

Marketing Analytics
Digital Marketing Analytics
Business Analytics

Social Media Marketing

Get connected to the marketing side of social media! Stukent's social media solutions train teams to manage ad budgets, targets, brand guides, and more.



Subjects & Simulations

Social Media Marketing
Personal Branding

PR & Communications

Public relations can make or break a brand. Boost your team's personal branding, public relations, crisis communications, and advertising skills with Stukent's training solutions!



Subjects & Simulations

Public Relations
Personal Branding
Crisis Communications
Advertising

Communications

Good communication is key in any industry but can be underrepresented in business training. Hone your team's written, verbal, nonverbal communication skills with Stukent.



Subjects & Simulations

Public Relations
Crisis Communications
Business Communications

Sports Marketing & NIL

Learn, implement, and optimize marketing within the sports landscape! Topics include sports research, endorsements, products, and name, image, and likeness (NIL) training for athletes.



Subjects & Simulations

Sports Marketing
Name, Image & Likeness

Curious to learn more and get a custom quote? Submit this form and we'll be in touch.

Discover the Simulations

  • Digital & Social
  • Market Research
  • Analytics
  • Marketing Foundations
  • PR & Advertising
  • Sales
  • Finance

Mimic Pro

Users will work with Search, Display, and Shopping Ads to exercise the following skills:

  • Writing targeted paid ads
  • Strategic keyword research
  • Effectively allocating budget 
  • Analyze ad performance and vanity metrics
  • Perform testing to identify the best approach
  • Conduct landing page optimization

 

 

 

Mimic Social

Throughout the simulation, users will create targeted social media ads and excercise the following skills:

  • Preforming demographic targeting
  • Utilization of promotional strategies
  • Measure key performance indicators
  • Manage budgets
  • Scheduling social media content
  • Social listening
  • Post optimization using ad objectives

 

 

 

Mimic Email Marketing

Users work concerns creating and optimizing four email sequences to generate conversions and exercise the following skills:

  • Choose effective marketing emails
  • Schedule and organize emails in sequence
  • Select triggers to determine what initiates sequences
  • Set if/then branches to indicate when recipients will be removed
  • Optimize sequences based on key metrics
  • Respond effectively to email marketing related questions

 

 

 

Mimic Content Marketing

Throughout the simulation, users will analyze target market personas, allocate a content budget and exercise the following skills:

  • Plan content based on the target market and search intent
  • Create blogs, podcasts, and videos
  • Research and identify keywords for SEO
  • Assess peer’s work and deliver constructive feedback
  • Analyze metrics to determine the best content marketing strategy
  • Apply best practices for content execution and creation

Mimic Consumer Behavior

Users will select market segments based on internal and external data, create a customer survey to identify the ideal target market, as well as:

  • Purchase qualitative and quantitative research to narrow the target market
  • Analyze market research to build a customer profile and guide marketing decisions
  • Build a value proposition and positioning statement based on a target customer profile
  • Select the marketing channels and strategies based on research and metrics
  • Adjust ad spending and messaging following market disruptions
  • Select stylistic elements that will resonate with a target market

 

 

 

Mimic Market Research

Users will build a moderators’ guide for focus groups, select a sampling plan for data collection, as well as:

  • Analyze requests for proposal to determine research methodologies
  • Identify key findings from secondary and primary research
  • Create survey instruments for gathering primary data
  • Calculate sample size estimates and identify sampling techniques
  • Identify study limitations based on a client’s target marketing and demographic survey responses
  • Evaluate cross-tabulations to identify segment differences

Mimic Digital Marketing Analytics

Users will practice digital marketing analytics framework as well as:

  • Strategically prioritize digital marketing analytics projects
  • Effectively allocate budget to maximize profits
  • Experience the limited utility of vanity metrics
  • Perform A/B testing and web analytics
  • Experience various digital marketing decision-making scenarios

 

 

 

Mimic Analytics

Users will have access to big data sets for use in Excel, R, or Python, to exercise the following skills:

  • Conducting A/B testing on a website
  • Practicing cleaning big data
  • Conducting cluster analysis
  • Experiencing integrating data
  • Practicing strategic budgeting

Mimic Marketing Principles

Users get practice launching a new product and making critical marketing decisions as well as:

  • Perform primary and secondary research
  • Manage a budget
  • Develop a positioning statement
  • Select a product and set pricing
  • Create an advertising mix and promotions plan
  • Set up distribution channels
  • Analyze sales data to optimize pricing, ad spending, and distribution

 

 

 

Mimic Marketing Management

Users get practice adjusting a brand’s marketing mix, calculating CLV and CAC, as well as:

  • Creating positioning statements and value propositions
  • Analyzing revenue and competitor data to select and optimize pricing
  • Evaluating and selecting the big idea and creative assets for a campaign
  • Relying on marketing campaign data to allocate ad spend
  • Designing products based on reviews and market research
  • Crafting an email to communicate with distributors during a crisis
  • Allocating a high-level marketing budget based on historical data

Mimic Advertising

Users will build a communications brief and allocate an advertising budget as well as:

  • Analyze demographic and psychographic consumer data
  • Identify characteristics of a target persona
  • Arrange statements into SWOT analysis categories
  • Create a positioning statement and value proposition
  • Recommend a Big Idea to guide advertising efforts
  • Analyze media channel research to plan effective media outreach
  • Respond appropriately to advertising questions on legal and ethical issues

 

 

 

Mimic Public Relations

Users will write a press release, demonstrate knowledge of Associated Press style, as well as:

  • Identify email content that effectively pitches to media contacts
  • Analyze media contact information to select pitch recipients
  • Analyze target-audience research to select the best content options
  • Select content that communicates effectively in cases of public relations crises
  • Demonstrate effective use of content sequencing within a press release
  • Create social media posts that appropriately align with a target audience
  • Select sound responses to ethics-based questions
  • Respond effectively to social media related questions

 

 

 

Mimic Personal Branding

Mimic Personal Branding prepares users for professional success by:

  • Help a new influencer grow into their personal brand
  • Reply to social media comments using proper brand voice
  • Evaluate brand partnership proposals and craft responses
  • Create brand-specific introductions to influencers
  • Select brand messaging to deal with crises
  • Plan and execute activities to build your own personal brand

Mimic Professional Selling

Users will learn how to analyze data effectively and create optimal plans by:

  • Analyzing CRM data
  • Creating matrices
  • Analyzing customer profiles
  • Identifying appropriate value propositions for different customer profiles
  • Preparing for and conducting discovery calls
  • Addressing customer needs

Mimic Personal Finance

Mimic Personal Finance uses decision-theory learning to teach basic principles of financial literacy by:

  • Tracking budgets and paying basic bills
  • Taking on liabilities and purchasing assets
  • Exploring alternative sources of income
  • Experiencing unexpected life events