Step 1. Have your students watch the mini-movie
Step 2. Download the quiz & answer key
Step 3. For an in-class activity, students can take the quiz in groups below.
Step 4. Discuss the following short-answer questions with your class:
What other partnerships do you think KFC could have utilized in this campaign outside of TV and delivery?
How did KFC turn a seemingly normal mini-movie into fried chicken sales?
- Who do you think KFC was targeting-if anyone-with this ad?