Keeping your course relevant:

Lessons from 15 Years of Marketing Evolution

Friday, August 2, 2024  |  1 P.M. EDT

About the Event

Join us for an insightful webinar as we delve into the dynamic evolution of marketing management over the past 15 years. In this session, we’ll uncover valuable lessons learned from the continuous transformation of marketing strategies, technologies, and consumer behaviors. From traditional to digital marketing, we’ll explore key trends, case studies, and best practices that have shaped the landscape of marketing education. Whether you’re a seasoned professor or new to the field, discover practical insights to keep your course content relevant, engaging, and aligned with the ever-changing demands of the marketing industry.

Wendy B. Gratereaux

Professor of Practice & Fractional CMO

Speaker

Wendy B. Gratereaux instructs and certifies undergraduate and graduate students in marketing management and strategy, social media, and digital marketing. Her work and curriculum integrate cutting-edge marketing strategies with established business principles. Students attribute her courses to starting careers at Google, Facebook, EY, Semrush, Disney, Kellogg’s, Accenture, Oracle, IBM, Tesla, Amazon, and other top organizations.
Wendy’s projects and work experience span from start-ups to enterprising giants such as Google, Indeed, YUM! Brands, and Deloitte. Wendy is the UTSA AMA Faculty Advisor and contributes to community organizations such as the YMCA and Autism Speaks.

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Keeping your course relevant:

Lessons from 15 Years of Marketing Evolution

Friday, August 2, 2024  |  1 P.M. EDT