Join us for a webinar with the author, Nathan David
Friday, September 18th 2020 @ 10:00AM MDT
Description
In this webinar, author Nathan David will walk you through the new Digital Marketing Analytics e-textbook and its resources. You’ll learn how it gives students hands-on experience with all the leading industry tools, and is updated twice a year.
Table of Contents
Chapter 1: Why Digital Marketing Analytics?
Chapter 2: Digital Consumer
Chapter 3: Digital Company
Chapter 4: Measurement Model
Chapter 5: Data-Driven Decisions
Chapter 6: Analyze
Chapter 7: Optimize
Chapter 8: Website Analytics
Chapter 9: Organic Search Analytics
Chapter 10: Social Media Analytics
Chapter 11: Mobile App Analytics
Chapter 12: Email Analytics
Chapter 13: Paid Media Analytics
Chapter 14: Earned Media Analytics
Chapter 15: Competitive Research
ISBN: 978-1-7346888-4-9
About The Author
Nathan David
Nathan David has over 10 years of experience in marketing, and he has driven results for a range of businesses from Fortune 500 companies such as Nationwide Insurance to large health systems such as Cleveland Clinic. He is passionate about teaching and currently serves as an Adjunct Faculty Instructor of Marketing at Cleveland State University. In addition, Nathan is the author of the etextbook, Digital Marketing Analytics: Strategic Decision-making, that is taught at over 75 different universities. Reflecting on his career, the marketing skills that fueled his success were initially cultivated through agency work. Therefore, his past experiences as a consultant at Publicis Sapient and current experiences as the founder of Meta Impact inform many of the experiential activities in his courses and programs. He frequently leads workshops and speaks at industry leading conferences such as Content Marketing World. Outside of the office and classroom, you will likely find Nathan spinning. Participating in and instructing indoor cycling rides at Everybody Cycle is his favorite respite.