Influencers, YouTube SEO, & Emerging Digital Trends: What do your students need to know?

Discover how to integrate influencer marketing, harness the power of YouTube SEO, and highlight other digital trends
in your course to ensure your students are job-ready.

Speaker Information

ABOUT THE SPEAKER

Scott Cowley

Scott Cowley

Dr. Scott Cowley is an associate professor of marketing at Western Michigan University, director of WMU's Digital Marketing and e-commerce program, and founder/advisor for Digital Marketing at WMU (the first digital marketing student organization in the country). Cowley has a track record of innovation, having created projects adopted by universities worldwide, published research to help schools modernize their digital marketing curricula, and coached multiple student teams to awards in international case competitions. Winner of the Marketing Management Association's Master Teacher competition in 2022 and the Haworth College of Business Teaching Award in 2020, he is also coauthor of Stukent’s “SEO: Strategy & Skills."

SESSION DETAILS

How to Teach SEO Using YouTube Projects

In this session, you’ll learn a proven way to help students experience search engine optimization, rankings, and traffic using their own content, through an easy-to-execute classroom project that blends SEO & YouTube. See how amateur student videos can get hundreds to hundreds of thousands of views through proper optimization. You can try this in your next digital marketing or social media class.

ABOUT THE SPEAKER

Nichole Santee

Nichole Santee

Nichole Santee is an adjunct professor at Texas Christian University and doctoral candidate at Louisiana State University. She thrives on helping brands connect with their audience online and is an expert in influencer marketing, content creation, and social media strategy. Using a data-driven approach and a keen eye for the latest trends, she is committed to staying ahead of the curve and delivering innovative solutions that deliver measurable impact.

SESSION DETAILS

Influencers: Engaging Students Beyond Their Textbook

What do social media and influencers have in common? Amazing engagement and interactive content! This session will bring your class out of the textbook and into the world of influencer marketing where students want to participate and, most importantly, learn.

ABOUT THE SPEAKER

Rafic Sinno

Rafic Sinno

Rafic Sinno is an associate professor of marketing and department chair of business administration at the University of Dubuque. His teaching emphasizes an interdisciplinary approach to helping students discover and develop their proficiency in the marketing and communication fields. Given his dedication and commitment to teaching, Rafic received the Faculty Member of the Year Award (2017) for outstanding teaching, ability to motivate students, and the earned respect of his peers and the Wendt Faculty Character Advancement Award (2021) for advancing excellent moral character in teaching, learning, or living.

SESSION DETAILS

Teaching Digital Marketing: How to Guide Students on Current Trends and Developments

In this session, we delve into broadening and deepening students’ awareness of key digital and social trends. We’ll examine AI’s ability to deliver personalized marketing, discuss advances in social and web platforms for deeper brand engagement, and develop approaches to connecting authentically with Gen Z.

Join us as we explore how to prepare our students with the awareness and knowledge to create value for their clients and brands in the evolving digital marketing landscape.

Purpose

Power up your teaching skills during this free virtual summit!

Gain insights on professional selling best practices and how to include industry trends and technology in your classroom as you and other members of the Stukent community join for this online event.

Are you ready to speak next?

We’d love to include you on our list of potential speakers for future webinars and digital workshops.