Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville. Freberg is also the director of The Bird’s Nest, a student-run strategic communication agency at the University of Louisville.
Freberg is also a research consultant in social media and crisis communications and has worked with several organizations and agencies such as Kentucky Derby, Sun Tan City, NATO, GE Appliances, Korbel, Brown-Forman, Sun Tan City, Churchill Downs, Facebook, Adobe, HubSpot, Chipotle, Firestorm Solutions, Hootsuite, The Breeders’ Cup, IMC Agency, DHS, CDC and General Motors. This experience lead her to be a 2015 Plank Center Fellow for General Motors (GM), where her responsibility was to work with the PR and social media teams forming best practices and recommendations on social media measurement strategies and influencer marketing practices.
In addition, Freberg is an award winning author, and has written several books including The Roadmap in Teaching Social Media (Amazon, self published), Digital Media Writing for Strategic Communication (TopHat with Emily Kinsky and Amber Hutchins) and Social media for strategic communications: Creative strategies and research based applications (with SAGE which was named 2020 NCA Public Relations Division’s Outstanding Textbook Award Winner). She’s published her second TopHat book with Kinsky titled Concepts in Social and Digital Communication and writing a new public relations principles book titled Discovering Public Relations: Creative innovations through evidence-based practices (with SAGE).
In addition to academic publications, Freberg has been interviewed for popular press publications such as The New York Times, The Drum, Newsweek, Adweek, USA Today, The Next Web, MONEY, USA Today College, and Forbes.
Before coming to the University of Louisville, Freberg earned a PhD in Communication and Information at the University of Tennessee in May 2011, and a Master’s degree in Strategic Public Relations at the Annenberg School for Communication at the University of Southern California in August 2007. Freberg received her Bachelor’s of Science degree in Public Relations at the University of Florida in August 2005.