Panel Discussion:

Increasing Student Employability

AND CAREER READINESS

Friday, May 17, 2024  |  1 P.M. EDT

About the Event

Join us for a dynamic panel discussion titled “Increasing Student Employability and Career Readiness.” In this webinar, we’ll delve into key areas essential for equipping students with the skills and resources needed to thrive in today’s competitive job market. Our expert panelists will share insights on building a powerful Personal and Professional Brand, imparting resume-worthy Real-world skills, and providing tools and resources to help students prepare effectively for their future careers. Don’t miss out on this opportunity to empower students and facilitate their transition into the workforce with confidence and readiness.

Karen Freberg, Ph.D:

University of Louisville

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Karen Freberg (@kfreberg) is a Professor in Strategic Communications at the University of Louisville. Freberg is also the director of The Bird’s Nest, a student-run strategic communication agency at the University of Louisville.

Freberg is also a research consultant in social media and crisis communications and has worked with several organizations and agencies such as Kentucky Derby, Sun Tan City, NATO, GE Appliances, Korbel, Brown-Forman, Sun Tan City, Churchill Downs, Facebook, Adobe, HubSpot, Chipotle, Firestorm Solutions, Hootsuite, The Breeders’ Cup, IMC Agency, DHS, CDC and General Motors. This experience lead her to be a 2015 Plank Center Fellow for General Motors (GM), where her responsibility was to work with the PR and social media teams forming best practices and recommendations on social media measurement strategies and influencer marketing practices.

In addition, Freberg is an award winning author, and has written several books including The Roadmap in Teaching Social Media (Amazon, self published), Digital Media Writing for Strategic Communication (TopHat with Emily Kinsky and Amber Hutchins) and Social media for strategic communications: Creative strategies and research based applications (with SAGE which was named 2020 NCA Public Relations Division’s Outstanding Textbook Award Winner). She’s published her second TopHat book with Kinsky titled Concepts in Social and Digital Communication and writing a new public relations principles book titled Discovering Public Relations: Creative innovations through evidence-based practices (with SAGE).

In addition to academic publications, Freberg has been interviewed for popular press publications such as The New York Times, The Drum, Newsweek, Adweek, USA Today, The Next Web, MONEY, USA Today College, and Forbes.

Before coming to the University of Louisville, Freberg earned a PhD in Communication and Information at the University of Tennessee in May 2011, and a Master’s degree in Strategic Public Relations at the Annenberg School for Communication at the University of Southern California in August 2007. Freberg received her Bachelor’s of Science degree in Public Relations at the University of Florida in August 2005.

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Dr. Anna Stumpf

Collective Energy Coach

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Dr. Anna Stumpf stands out as a consultant and coach with a specialized understanding of younger millennials and Gen Z. Her 18 years as a full-time educator, combined with her experience at the world’s largest company, have given her deep insights into these generations. Anna is well-published in this area, emphasizing her expertise in guiding businesses to effectively engage with these younger demographics. Her approach involves leveraging generational insights to enhance workplace dynamics, leadership development, and bridging generational gaps. Anna’s unique blend of corporate experience and educational background makes her an invaluable asset to businesses aiming to understand and harness the potential of younger millennials and Gen Z in the modern workforce.

Linda Burkley

Susquehanna University

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Linda Burkley is a full-time lecturer in public relations at Susquehanna University in Selinsgrove, PA (50 miles north of Hershey) and is an Emily Post certified etiquette trainer. Linda is also the President of Ardis Communications, a boutique public relations firm specializing in creative collateral, strategic campaign development and media/leadership/communications training for small businesses and non-profit organizations.


She has been published in numerous local and state publications and, with her high school English teacher, is the co-author an off-Broadway play, “The Man in the Window.” Linda received the prestigious APR in 2005, an accreditation conferred by the Public Relations Society of America (PRSA). A strong believer in experiential education, Linda is the faculty advisor for Susquehanna’s PRSSA Chapter, guiding her students to win two consecutive state titles for organ donor campaigns in addition to one national first place award.


Linda holds a B.A. from La Roche College in Pittsburgh, and an M.A. from Duquesne University.

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Beth Egan

Syracuse University

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Beth is an associate professor of advertising at Syracuse University’s S.I. Newhouse School of Public Communication. As a 25-year veteran of the advertising media industry, she has worked for leading media agencies such as MEC Global, MediaVest, and UM.Beth led the strategic media planning for Coca-Cola, AT&T Mobility, Kraft/Nabisco, and L’Oreal Paris. She now leads the media planning curriculum for the advertising department at Syracuse University and teaches advertising strategy. Research interests include native advertising, cross-media synergy effects, and the economics of media buying in the world of big data.

Skilled at providing strategic communications solutions built off of sound business analytics, her solid understanding of the holistic business situation delivers creative, unique approaches to the marketplace. She chairs the scholarship committee of the Alliance for Women in Media, NYC and sits on the Alliance for Women in Media National Education Initiatives Committee. She holds a bachelor of science in advertising from Syracuse University and an MBA from Southern Methodist University.

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Stukent simternships

Enhance Your Student's Skills for Future Careers

This event will focus on giving your students the tools to become experts in their careers before they leave your classroom. Dive into these turnkey resources that will transform your classroom into a hands-on learning experience. Request access to these courses and see for yourself how your students will be career-ready when they leave your classroom.

Advertising Campaign

Integrated Marketing Communications

Media Planning

Personal Branding

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Panel Discussion:

Increasing Student Employability

AND CAREER READINESS