The World Of Facebook Advertising


What you will learn:

  • A behind-the-scenes look at how Facebook drives value to businesses.
  • Social Media strategies of the Golden State Warriors.
  • How Facebook earns a couple billion dollars each quarter.
  • How works.
  • What a lookalike audience is in Facebook.
  • How creating systems and checklists will help you be a more successful marketer.
  • What you can do with just a $1 a day Facebook marketing budget.

Watch the Expert Session:

Practice Quiz


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Resources and links mentioned in this Expert Session:

Speaker: Dennis Yu

Bio: Dennis Yu is the CTO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, and CBS Evening News. He is also a regular contributor for Adweek’s SocialTimes column. Dennis has held leadership positions at Yahoo! and American Airlines.

Topic: Facebook Advertising

Summary: Learn about look-a-like audiences, social media strategies of the Golden State Warriors, and how by spending just a $1 a day can bring forth fantastic results.

Duration: 37 mins

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