Advancing Your Buyer’s Journey through Video

What you will learn:

  • What type of videos to use during different parts of the Buyer’s Journey
  • How to measure the success of videos used in your campaigns
  • How to generate high-quality leads from video
  • How to make a personal connection with your contacts through video
  • Tools to use when getting started with video


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Practice Quiz


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Speaker:  Fernando Silva

Bio: Fernando Silva is a Solutions Associate at Wistia, responsible for helping companies implement video in their digital marketing strategy more efficiently and creatively. Fernando specializes in helping SMB companies with video in marketing and sales. 

Topic: Advancing Your Buyer’s Journey through Video

Summary: You will learn about the different types of video to use throughout the buyer’s journey (awareness stage, consideration stage, and decision stage), and how to measure the success of these videos to make the most out of your future marketing campaigns.

Duration: 37 mins


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