The New Way of Email Marketing
What you will learn:
- How to leverage an existing email list to drive higher CTRs and conversions
- Understand the power of a custom tailored audience
- How to take advantage of social remarketing
- An amazing tip to promote your pieces of content
Watch the Expert Session:
Download the slide deck here.
Advice from Larry:
Traditional email marketing is the most effective way to reach your customer/audience. However, it has become harder and harder to break through the email clutter with all of the spam nowadays.
Larry introduces a new way to effective email marketing. You will learn how to better leverage your existing email lists through social networks and paid promotions. You will also be introduced to social remarketing.
Does this mean that traditional email marketing is dead? NO! You should continue running regular email campaigns, but also start taking advantage of custom audiences through social targeting.
Resources and links mentioned in this Expert Session:
- Facebook direct response ads
- Google customer match
- Follow Larry on Twitter
- Connect with Larry on LinkedIn
Speaker: Larry Kim
Bio: Larry Kim is the founder of Wordstream and a top columnist at Inc. Magazine, Search Engine Land, Social Media Examiner, etc.
Topic: Email Marketing, Paid Search
Summary: How to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.
Duration: 16 mins
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