You will learn about how programmatic advertising works for mobile devices, including the major ad networks and technology involved in the process. You will be more prepared to integrate mobile advertising into your marketing strategy.
I just watched this Expert Session: Mobile Programmatic Advertising. Check it out here: https://bit.ly/2knKouq. @stukentappPaul was Chief Marketing Officer for the Mobile Marketing Association and he is the co-founder and managing partner of mCordis, a mobile marketing education and advisory services company. Paul has over 14 years of experience working with mobile marketing, and he is also one of the authors of Stukent’s Mobile Marketing Essentials textbook.
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