Email Marketing in the Digital Age

What you will learn:

  • How email marketing is still very relevant
  • Understanding the power of mobile in email marketing
  • How to optimize emails for mobile
  • The micro conversions in the consumer email process

Watch the Expert Session:

View the Slide deck:

Download the slide deck here.

Summary

Traditional email marketing is the most effective way to reach your customer/audience. However, it has become harder and harder to break through the email clutter with all of the spam nowadays.

April explains how to engage your customers through email by using new techniques that are designed for the ever increasing use of email on mobile devices.

Practice Quiz

 

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Speaker: April Mullen

Bio: April Mullen is a Sr. Marketing Strategist at Selligent. She is also an adjunct professor at the Universty of Missouri – St. Louis teaching an email marketing course.

Topic: Email Marketing

Summary: How to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.

Duration: 20 mins

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