Data-Driven Storytelling:

Winning the War of Brand Relevance with Audience Intelligence

What you will learn:

  • How to use social data to extract insights that inform a brand narrative
  • How to use social data to prioritize media & analyst relations
  • How to use social data to identify influencers and activate across paid, earned and owned media

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Consumers are overwhelmed with the mass amount of content they are exposed to daily. The rise in mobile usage, social media and IoT innovation has caused unwanted interruptions from every direction. The result is that consumer attention is at an all-time low. Several reports claim that attention spans require that content and ads don’t exceed five to six seconds in length. All of this makes it very difficult to reach customers online. But there is hope – and that hope starts with social data. 


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Speaker:  Michael Brito

Bio: Michael is a digital strategist, published author, TEDx speaker, adjunct professor, and avid 49ers and Lakers fan with over 20+ years of experience helping organizations break through the clutter and reach their audience with game-changing marketing programs.

As an Executive Vice President at Zeno Group, he is responsible for helping clients reach their target audience with laser-focused precision ➜ the right story, at the right time, in the right channel and with the right media. This unique methodology requires a combination of audience intelligence, creative, editorial content, targeted paid media and rigorous integration with traditional public relations programs.

Topic: How to use data to make decisions about marketing, content, reporting and measurement and use this information in order to target the right audience with the right content.

Associated Courseware: Business Writing: A Content Marketing Approach and Media Planning Essentials

Summary:  In this session, we will give actionable tips on how to use social data to: deliver more impactful storytelling, prioritize media relations, produce more targeted and strategic paid media, identify & activate audience & influencers

Duration: 23 Minutes


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