Crisis Ready: How to Build an Invincible Brand

What you will learn:

  • Key differences between issues and crises
  • The basics for detecting a risk or threat
  • How to assess a threat’s impact on an organization
  • Building stakeholder trust in your brand despite crisis

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Did you ever wonder what happened to Crock-Pot after Jack Pearson’s cause of death was revealed in This Is Us? Or maybe what happened to PWC when they handed over an envelope with the incorrect best-picture award winner?

Brands in this fast-paced sphere can go from trusted and revered to hated and forgotten with one viral thread.

Melissa explains what it means to be crisis ready – the entire team is ready to detect a rising risk/threat, assess its impact on the organization, and respond effectively in a way that increases stakeholder trust in the brand.

 

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Speaker:  Melissa Agnes 

Bio: Author of Crisis Ready: Building an Invincible Brand in an Uncertain World, Melissa Agnes is a leading authority on crisis preparedness, reputation management, and brand protection.  Agnes is a coveted speaker, commentator, and advisor to some of today’s leading organizations faced with the greatest risks.

As a strategic advisor and keynote speaker, Melissa Agnes has worked with NATO, Ministries of Foreign Affairs and Defense, financial firms, technology companies, healthcare organizations, cities and municipalities, law enforcement agencies, global non-profits, and many others, helping them understand risk and build invincible brands that can withstand even the most devastating of events.

Topic: Crisis Management

Summary: You will learn the difference between crisis and issue and be able to define a situation as one or the other. You will also learn what it takes to effectively manage a crisis situation.

Duration: 22 Minutes

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