Introduction to Artificial Intelligence for Marketing

What you will learn:

  • What is artificial intelligence really?
  • How is machine learning different from regular programming?
  • How does machine learning work?
  • What is machine learning good for?
  • What can you do to ensure you stay relevant as a marketing professional?

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Speaker: Jim Sterne

Bio: Jim Sterne has focused his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He consulted and keynoted about online marketing in the 1990s, and founded a conference and a professional association around digital analytics in the 2000s. Following his humorous Devil’s Data Dictionary, Sterne published his twelfth book, Artificial Intelligence for Marketing: Practical Applications. Sterne produced the eMetrics Summit from 2002–2017 and now produces the Marketing Evolution Experience. He was also co-founder and served for 17 years as the Board Chair of the Digital Analytics Association.

Topic: Introduction to Artificial Intelligence for Marketing

Associated Courseware: Marketing Analytics

Summary: There’s no escaping Artificial Intelligence. It’s in the news, in the movies, and in the boardroom. It’s time to learn how Artificial Intelligence can be put to use in the marketing department. As this new technology becomes more prevalent, you’ll need to understand it, embrace it and make the most of it. This video will get you started.

Duration: 24 Minutes


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