Affiliate Marketing 101

What you will learn:

  • The best types of affiliates to use in your campaign
  • How to entice affiliates to sell your product instead of your competition’s product
  • How to keep your affiliates happy
  • The most popular commission models used in affiliate marketing
  • How to decide if you should use an affiliate software or an affiliate network

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Have you ever wondered how people with huge followings on Instagram make money?

Sometimes, it looks like they don’t even have a job and yet they are able to afford all these nice things. You might have also noticed that they have a few products that they are always talking about. It seems like they are super obsessed with the product and they want everyone to buy it.

Well, it turns out, these things are related. These Instagram influencers, along with popular YouTubers, bloggers, and internet marketers make their living using affiliate marketing.

What is Affiliate Marketing?

Affiliate marketing is a system where you refer people to a website using a customized URL and every time someone buys from that site using your link, you get paid a commission.

There are many different types of affiliate marketing and thousands of people around the world are using it to make a living without working a regular job. That may sound like an amazing lifestyle, or it may not be your cup of tea, but even if you don’t want to be an affiliate marketer yourself, you should still learn how to use these affiliates to market your product.

Affiliate marketing is an excellent way to scale your business and gain thousands of new customers relatively inexpensively. It is like having your own personal army of salespeople working to sell your product.

In this Stukent expert session, Victoria breaks down exactly how to use affiliates to market a product.

Having this knowledge could lead to a huge breakthrough for your business or your future job as a marketer, so be sure to take notes and open your mind to the amazing possibilities in store from affiliate marketing.

Practice Quiz


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Want to learn more? Start with these resources:

Speaker:  Victoria Galperina

Bio: Victoria was in charge of the global affiliate marketing operations for SEMrush, one of the most popular digital marketing tools in the world. She is now Head of Affiliate Marketing for Supermetrics, an analytics solution that works with Google products.

Topic: Affiliate Marketing

Summary: Victorina Galperina from Supermetrics teaches the basics of affiliate marketing and how to make it work for different types of businesses.

Duration: 32 minutes


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